Strategy Studio enters the market with an innovative proposal that breaks with the traditional model of agencies and consultancies. Instead of acting solely as a supplier, the studio becomes a direct partner in the growth of startups, small and medium-sized enterprises, and companies through the "for equity" model, in which it contributes strategy, branding, and executive experience in exchange for equity participation. The objective is simple and direct: to support expanding businesses that need positioning, differentiation, and structure to scale, but that do not always have the resources to hire high-value senior services. The strategy boutique has just closed a contract for the launch of a hair cosmetics brand, which will be launched in the first quarter of 2026, using this model.
Created by three executives with extensive experience in the financial, communications, and innovation markets, Strategy Studio aims to support entrepreneurs and founders in transforming vision into value, connecting brand strategy, digital strengthening, and business direction in models developed for small and medium-sized enterprises. The equity-based format is the highlight of their work and brings the studio closer to the reality and results of the companies they serve.
Founded by Rodrigo Cerveira, CMO of Vórtx, Ricardo Reis, CEO of Ampliva, and Norberto Zaiet, former CEO of Banco Pine, Strategy Studio brings together complementary expertise to address the main challenges faced by expanding businesses, such as professionalizing branding, increasing margins and average order value, scaling consistently, structured communication, and strengthening the perception of value among investors, franchisees, or new markets.
With the concept "Soul for your Vision," the studio starts from the business strategy to build strong, consistent, and scalable brands. According to Rodrigo Cerveira, "expansion is only sustainable when the brand sustains the value that the market perceives. Well-positioned businesses increase visibility, accelerate traction, and gain strength to grow, especially in the startup universe, where every choice weighs on the next step."
Strategy Studio operates in two formats: strategic consulting for established companies seeking repositioning and growth, and the equity-for-equity model, aimed at startups and promising businesses where the studio becomes a direct partner in their development, participating in the journey and sharing risks and results. This approach reinforces the studio's unique selling proposition and sets it apart from traditional agencies by combining branding, digital, and executive vision within a long-term framework.
Among the partners' experiences are the creation of the Vórtx brand, the digital transformation of Banco Pine with Pine Online, and the restructuring of the Hyundai brand in Brazil—projects that demonstrate the trio's ability to integrate strategy, positioning, and execution to generate real value for growing businesses. "It is precisely this vision, adopted in the strategies of large companies, that we are adopting with startups, aiming to accelerate growth by addressing business pain points, encompassing operational strategy, marketing, and effective market positioning," concludes Rodrigo Cerveira.
