The 2022 Census, recently released, revealed a significant growth in the Brazilian elderly population. According to the data, the group reached 31,2 million individuals, representing 14,7% of the total. This significant increase, of 39,8% between 2012 and 2021, highlights an important demographic change, with broad implications for various areas, including the economy, health and public policies
The growth of the elderly age group drives the so-called "silver economy", that refers to the market aimed at meeting your needs. With the increase of the audience in question, sectors such as health, laser, services and technology aimed at the elderly have shown growth. This phenomenon not only generates new business opportunities, as it also requires strategic planning to ensure the well-being and quality of life of this growing segment of the population
For Jéssica Ramalho, co-founder of Acuidar, network of specialized caregivers, the increase of elderly people in the country demands even more attentive and qualified care. "The demand for caregivers grows in the same proportion as the elderly population". Our goal is to provide assistance that goes beyond the basics, focusing on the quality of life and the well-being of our patients, affirms. She emphasizes the importance of humanized and personalized care: "Each elderly person has their own needs and preferences. Our caregivers are trained to respect the individuality of each person, offering support that promotes both physical comfort and emotional and cognitive strengthening.”
Jéssica observes that the trend she identified in 2016 continues to replicate. At that time, she noticed a significant gap in care services in João Pessoa, your hometown, what motivated her to join her husband, the geriatrician Vitor Hugo de Oliveira, to open a home care business. Today, the network they created is the largest franchise of specialized caregivers in Latin America, with more than 160 units meeting demand across the country and accumulating revenue exceeding 86 million reais
Future projections
With the constant increase in the number of elderly people in the country, the economic expectations for the specialized care sector are promising. In light of the current scenario, in which the senior population is expanding at an accelerated pace, the silver economy is expected to expand even further, bringing new opportunities for entrepreneurs. "The demand for services aimed at the elderly will continue to increase", needing continuous investments in infrastructure, training and innovation to serve this clientele, score Ramalho
The service niche is one of the highlights, living a moment of full ascension and reflecting a significant change in market needs. According to data from IBGE, the sector advanced 2,3% in 2023, indicating a continuous strengthening that directly benefits businesses aimed at the elderly. This expansion is supported by a variety of services, from home care and specialized medical assistance to leisure and wellness activities, all designed to improve the quality of life of the group in question
Companies that specialize in serving this age group are well-positioned to take advantage of this trend. With an increasingly numerous and active elderly population, there is significant potential for the expansion of personalized services that meet your specific needs. This favorable scenario not only contributes to job creation in the sector, but also for the development of innovative technologies and solutions that can transform the experience of aging in Brazil, consolidating the silver economy as one of the pillars of the national economy
