Over time, Halloween has become increasingly celebrated in Brazil. To give an idea, according to information from the Brazilian Association of Articles for Home, Decoration, Gifts, Household Utilities, Parties, and Flowers (ABCasa), Halloween is growing by about 30% annually.It is with this in mind that the food retail sector is also preparing to further boost sales this year. According to expectations from CNC (National Confederation of Commerce), a growth of between 15% and 20% is expected in sales related to the date, with a financial movement that can reach more than R$ 3.7 billion.
The festivities grew so much that October became one of the most profitable months of the second half of the year for the sector, second only to Black Friday and the end-of-year celebrations. Among the best-selling items, beverages and foods stand out, driven by campaigns and promotions that reinforce the festive atmosphere and attract consumers seeking to enhance the celebration experience with drinks and unique menus.
For Rafael Pinto, Fulfillment Director at Daki, a complete online supermarket app with deliveries in minutes, Halloween also represents a unique opportunity to meet the growing demand for ultra-fast deliveries. "We observed a significant increase in demand for beverages, such as spirits and beers, especially for Halloween celebrations. The strategy is to provide a quick and comprehensive experience, making products easily accessible, ensuring practicality and convenience for our customers," he comments.
To make the most of the Halloween buzz, Brazilian retail has adapted its products and logistics to meet the profile of consumers seeking convenience and speed in their shopping. In online supermarkets, the focus is on ensuring the availability of seasonal items and facilitating access to products that enable a complete and hassle-free celebration, ranging from sweets and chocolates to snacks and beverages.
“The increase in consumption during the Halloween celebration reflects a characteristic of Brazilians, who seek ways to have fun and socialize. This makes the market pay attention and offer increasingly personalized options to meet this demand for practicality and variety, making Halloween a strategic date to improve the consumer experience,” he concludes.
