Budweiser and JBL joined forces to create an exclusive line of customized speakers, combining JBL's sound excellence with Bud's iconic and striking design. This unprecedented partnership celebrates a passion for music and aims to attract consumers with unique, high-quality products. The customization of the products will be done through theJBL Online Store, where an exclusive platform will allow consumers to design their speakers with one of the eight special Budweiser patterns, four for the JBL Flip 2 model and four for the JBL Go Essential.
"A Budweiser, which has supported the world's biggest artists and festivals for decades, is proud to be the first brand to feature JBL's customizable speakers. Bud is fully connected to the music universe, and now, the experience of connecting with the sound of your favorite artist gains another possibility," declares Mariana Santos, Budweiser's marketing director.
“This partnership is a toast to music. To celebrate this launch, we have joined forces with such an iconic and present brand in the music world as Budweiser. That’s why we created a limited collection of customizable speakers that reflect our passion for high-quality sound and design,” added Luciano Sasso, vice president of sales and marketing for Harman South America.
The collaboration strengthens Budweiser's connection to the music world and adds to the legacy of support for the world's biggest artists and festivals that the brand has had for decades.JBL, a global leader in audio, continues to innovate by offering customizable products that reflect each consumer's personality and lifestyle.
The modelsJBL Flip 2andJBL Go Essential, already known to the public for their excellence in sound performance and portability, gain a special touch with the iconic Budweiser prints. Equipped with Bluetooth functionalities, these boxes are perfect for any occasion, from parties to outdoor adventures, the beach, or relaxing moments at home. The designs highlight iconic elements of Budweiser, such as the famous bowtie logo and the striking red.
Speaker details:
The speakerJBL Go EssentialIt is ultra-compact and has Bluetooth. Play your music via Bluetooth for up to five hours of sound with JBL's professional-quality audio, which delivers surprisingly powerful sound and deep bass. Dive with your IPX7 waterproof design. Suggested price with customization: R$ 239.00.
A JBL Flip Essential 2offers JBL Original Pro Sound, which fills the environment with surprising and deep bass. Features Bluetooth 5.1 evolution and higher power and sound quality (20 W RMS). The product comes in an eco-friendly and recyclable paper-based packaging, features IPX7: waterproof, up to 10 hours of battery life, durable fabric, and rubber coating. Suggested price with customization: R$ 699.00.
