Budweiser and JBL have joined forces to create an exclusive line of personalized speakers, combining JBL's sonic excellence with Budweiser's iconic and striking design. This unprecedented partnership celebrates the passion for music and aims to capture consumers' attention with unique, high-quality products. Product personalization will be done through JBL's online store , where an exclusive platform will allow consumers to design their speakers with one of eight special Budweiser prints: four for the JBL Flip 2 model and four for the JBL Go Essential.
“Budweiser, which has supported the world’s biggest artists and festivals for decades, is proud to be the first brand to feature on JBL’s customizable speakers. Bud is totally connected to the world of music, and now the experience of connecting with the sound of your favorite artist gains yet another possibility,” says Mariana Santos, Budweiser’s marketing director.
“This partnership is a toast to music. To celebrate this launch, we joined forces with a brand as iconic and present in the music world as Budweiser. Therefore, we created a limited collection of customizable speakers that reflect our passion for high-quality sound and design,” adds Luciano Sasso, Vice President of Sales and Marketing for Harman South America.
This collaboration strengthens Budweiser's connection with the world of music and adds to the brand's decades-long legacy of supporting the world's biggest artists and festivals. JBL, a global leader in audio, continues to innovate by offering customizable products that reflect the personality and lifestyle of each consumer.
JBL Flip 2 and JBL Go Essential models , already known to the public for their excellent sound performance and portability, gain a special touch with Budweiser's iconic prints. Equipped with Bluetooth functionality, these speakers are perfect for any occasion, from parties to outdoor adventures, the beach, or relaxing moments at home. The designs highlight iconic Budweiser elements, such as the famous bowtie logo and the striking red color.
Speaker details:
JBL Go Essential speaker is ultra-compact and features Bluetooth. Play your music via Bluetooth for up to five hours of sound with JBL's professional quality, offering surprisingly powerful audio and intense bass. Immerse yourself in its IPX7 waterproof design. Suggested price with customization: R$ 239.00.
The JBL Flip Essential 2 offers JBL Original Pro Sound, filling the room with amazing, deep bass. It features upgraded Bluetooth (5.1) and greater power and sound quality (20W RMS). The product comes in sustainable and recyclable paper packaging, is IPX7 waterproof, has up to 10 hours of battery life, durable fabric, and a rubber coating. Suggested retail price with customization: R$ 699.00.

