Brazil Panels, a reference in market research and holder of the first and largest digital panel in Brazil, announces the acquisition of a stake in Neurobusiness.org, a startup evaluated in R$ 5 million and that acts in the creation of an ecosystem of neurobusiness ' APPROACH that unites behavior science, neuromarketing and strategies of ethical influence on consumption.
The operation marks a strategic move by Brazil Panels towards the development of practical and innovative solutions for companies that wish to increase their sales without giving up responsibility and respect for the consumer.The partnership with Neurobusiness.org will allow the company to integrate scientific knowledge and direct application in the market, supported by a network of experts in neuroscience and behavior.
“People do not have time to study and test each method 'they want to sell. Neurobusiness arises precisely for this: to help companies influence ethically, practically and effectively.I have always been very connected to neuromarketing and saw in this partnership an opportunity to innovate once again, as we have done with the digital panel. Now, it is time to bring something new to the market and Neurobusiness.org is this path”, says Claudio Vasques, CEO and founder of Brazil Panels.
With more than 3.5 million people registered in its online panel and national coverage, Brazil Panels has been strengthening its performance as a research and marketing company full service, using quantitative and qualitative methodologies to generate intelligence and support business decisions.The expectation is that the acquisition will also boost the offer of new products via Behavior Insights, a group brand focused on behavior-based solutions.
“A Neurobusiness.org is almost like a neuroscience laboratory. I am now part of this ecosystem and I have full access to projects, content and training focused on neurobusiness.This will accelerate the development of solutions that deliver real results for companies that need to sell, always respecting the power of choice of the consumer”, adds Vasques.
Founded recently, Neurobusiness.org aims to create a new market logic, uniting behavior science, communication and strategy to support brands in building more humane and effective relationships with their audiences. The partnership with Brazil Panels reinforces this commitment and extends the scope of the project.
