Braze(Nasdaq: BRZE), the leading customer engagement platform, today announced the launch of the Braze Data Platform, a suite of data and partner integrations designed to simplify the unification, activation and distribution of data, empowering marketers to create engaging customers.
Unified and contextualized data are crucial for creating customer-centric marketing experiences – and brands that fail to deliver this risk losing consumers' attention, loyalty, and revenue. Marketing professionals are struggling to integrate and understand data for customer engagement due to excessive data collection.Braze Researchdiscovered that only 24% of brands are mapping customer behavior and sentiment, and only 6% are using this data to inform their product and brand approach. Built with flexibility, interoperability, and modularity in mind, the Braze Data Platform helps brands easily integrate and leverage their data, regardless of their preferred technologies and workflows.
With the Braze Data Platform, brands can easily:
Unify data for accessibility via enhanced ecosystem integrations –Braze simplifies the process of collecting and unifying primary data, regardless of the source, with real-time direct integrations for major cloud data platforms, data warehouses, and software providers. The newly launched CDI Segments, an extension of Braze Cloud Data Ingestion (CDI), is now available in early access for partners, including Amazon Redshift from Amazon Web Services (AWS), Databricks, and Snowflake, providing brands with copy-free access to customer data and streamlining the data flow for better customer engagement. Using existing capabilities of Braze, such as Data Transformations, Braze Catalogs, SDK, and APIs, brands can organize their data efficiently, empowering marketing teams and reducing dependence on technical resources.
Enable data to increase personalization and relevance- New enhanced data management capabilities available in Braze Catalogs help brands understand and optimize data collection and usage over time. With ready-to-use partner integrations in the Braze Data Platform, they can combine these insights with other data sources to understand and act on user behavior in real time, using reports and analytics for impactful campaigns. Sage AI by Braze™ then helps to test and deliver personalized experiences at scale, extending the value of brands' first-party data so that customer engagement remains valuable and avoids being intrusive.
Distribute data to build brand equity- The Braze Data Platform enables the secure and efficient distribution of product data and customer engagement to preferred third-party tools for deeper analysis, including analytics and business intelligence solutions from Amplitude, Contentsquare, Mixpanel, and Snowplow. Braze works directly with clients to prioritize integrations with their preferred data sources and destinations, offering a robust set of Braze Currents connectors, Snowflake Data Sharing, and enterprise-level APIs to help brands derive broader organizational value from customer engagement data generated and collected with Braze.
"Modern marketing professionals need access to a unified view of their data to connect with their customers efficiently and personally," said Kevin Wang, Product Director at Braze. Our mission with the Braze Data Platform is to empower brands of all sizes to harness the power of their data for superior customer engagement across digital channels. This platform seamlessly integrates with the leading technologies in the data ecosystem, enabling brands to unify and activate their data effortlessly. With a real-time stream processing foundation, Braze allows brands to gain immediate insights into customer behavior.
Including Braze products and partner ecosystem integrations, the Braze Data Platform powers highly personalized and impactful experiences at digital touchpoints. The platform enables brands to leverage technology and integrations to act on the ever-changing preferences and behaviors of customers, and to drive customer engagement experiences that are personalized, relevant, and memorable.
Since some brands have advanced use cases that require activating first-party data for marketing and beyond, such as sales and customer success, Braze works closely with customer data platform (CDP) providers like Amperity, Amplitude, Census, Hightouch, mParticle, Rudderstack, Simon Data, Tealium, Treasure Data, and Twilio Segment. With our partners CDP, Braze offers a comprehensive approach that enhances data unification, activation, and distribution throughout the entire data lifecycle.
“Snowflake is aligned with Braze on our shared goal of helping brands make the most of their data. The Braze Data Platform is a positive step on that journey, helping to make data work harder. Bringing applications to data is the backbone of our AI Data Cloud product vision, and we’re excited to see how Braze helps brands do this today,” said Tarik Dwiek, Head of Technology Alliances at Snowflake.
