In a scenario of excessive stimuli and accelerated routines, the desire for mental balance has made travel much more than leisure, but an essential part of caring for emotional health. A global survey commissioned by Booking.com shows that 79% of Brazilians see travel as their main well-being strategy in 2025.
The survey also indicates that 15% of Brazilians plan to undertake at least one solo leisure trip this year, with a highlight among Generation Z youth (17%) and the male audience (18%).
These data open up space for a relevant discussion on how companies can contribute to employees' emotional well-being. For Bruno Carone, CEO and co-founder of Férias & Co., a corporate travel benefits platform, the answer lies in how organizations encourage breaks.
"Travel is a way to slow down, reorganize priorities, and return with more clarity and energy. Companies that offer this type of benefit show that they genuinely care about the well-being of their teams," says Carone. The executive explains that it is very important for companies to pay attention to including travel as a corporate benefit, with easy access to accommodations with negotiated rates and support in organizing planned breaks.
According to research by Férias & Co. in partnership with USP, 94% of employees believe that taking vacations positively impacts productivity; 66% of subscribers state that with the Férias & Co. benefit, they have greater engagement at work, while 60% of subscribers say that with Férias & Co., they have less interest in seeking another job. "The impact is not only emotional, as investing in this type of experience improves engagement, contributes to talent retention, and reinforces the employer brand," concludes the CEO.
What are travelers looking for?
Most travelers seek relaxation (62%), followed by the desire to explore new domestic (45%) or international (40%) destinations, connect with nature (41%), and reunite with loved ones (36%).
Even on solo trips, 55% of Brazilians indicate that they sought to meet new people and 43% participated in social activities such as guided tours, cafes, and conversations with local residents. Beyond the experience itself, the most valued criteria when choosing a destination are safety (76%) and cost-benefit (75%).
"Offering a travel benefit goes far beyond just rewarding. It is recognizing that mental health and quality time are strategic factors of productivity and satisfaction," concludes Bruno Carone.
