To support sales and visibility during Carnival, retailers, fashion and beauty business owners and restaurant owners are turning to digital platforms, including those equipped with artificial intelligence (AI) resources, to create professional-quality visual pieces – such as invitations, menus, personalized labels and pieces for social media.
According to Canva,over 11.3 million Carnival-related designshave already been created within the visual communication platform in Brazil. The app, which has one of its largest global audiences among Brazilians, was also used to generate and export (for uses outside the platform)around 26 million carnival designs.
All of these creations were made with the support of Canva features like Pro templates, Magic Capture, and Magic Convert.
Data from the National Confederation of Commerce of Goods, Services and Tourism (CNC) indicate that, in 2025, Carnival should generate an estimated revenue of R$12.03 billion in economic activities linked to the date, including commerce and tourism — a growth of 2.1% in relation to sales recorded in the same period last year.
