Brazilian e-commerce went through a challenging year in 2023, with more than 3,7 million fraud attempts recorded in a total of 277,4 million orders for online sales, According to a report by ClearSale,. Attempted fraud accounted for 1,4% of requests, adding a total value of R$ 3,5 billion. The average ticket for these frauds was R$925.,44, twice the average value of legitimate requests
Cell phones led fraud attempts in Brazil, with 228,1 thousand occurrences, followed by telecommunications (221,6 thousand) and beauty products (208,2 thousand). Other categories affected included tennis, household utilities, sports, furniture, TVs/monitores, geladeiras/freezers e games. Fraud concentrated on products with easy resale and high added value, showing that no category is immune
To combat fraud, companies must adopt internal security policies, training employees in good cybersecurity practices and verifying the authenticity of websites and emails before providing sensitive information. It is essential to use encryption to protect data and invest in anti-fraud solutions and information security tools, like firewalls, to defend against cyberattacks and reduce financial risks
Daniel Nascimento, Head of Sales of Soluti, emphasises the need to invest in digital security. Companies in Goiás and throughout Brazil need to improve their safety strategies by investing in employee training and awareness, in addition to safety tools. Without this, The dispute against the attackers is quite compromised., almost on ‘luck ⁇, Nascimento says
The Soluti, leader in the digital certification market in Brazil, offers technological solutions that help companies avoid fraud and ensure the authenticity of transactions. Nascimento highlights the crucial role of digital education in reducing fraud. It is essential to train the team so that they can identify an attack. A conscious person can prevent the attack and even prevent it from spreading, already alerting the company's security or IT team.”
Despite the available solutions, small and medium-sized enterprises face significant challenges in implementing these measures. The main challenge is that many companies still do not understand the seriousness of this scenario and are not prepared to defend themselves.. Many managers believe that they will not be targeted because of the size of their companies, which leaves them "low on their guard" and makes them susceptible to attacks that can cause significant damage., Daniel warns Birth
The increase in online fraud attempts in Brazil highlights the urgent need for robust digital security measures. With the increasing sophistication of cyberattacks, Investing in technology and education is essential to protect businesses and ensure consumer confidence in e-commerce
