A recent survey by the artificial intelligence developed by Microsoft revealed that 74% of micro, small and medium enterprises in Brazil have already adopted technology in various areas and functionalities. The popularity of AI is due, mainly, to your ability to increase efficiency, automate repetitive tasks and improve decision-making through data analysis
A Br24, Santa Catarina company partner of the global software Bitrix24 (management platform, CRM and marketing, it is an example of an organization that is investing in artificial intelligence to strengthen its relationship with its customers. The company recently launched Biatrix, a virtual assistant that has been widely recognized for its efficiency and problem-solving ability
A Biatrix, whose name matches the nickname Bia, the AI of artificial intelligence and the suffix "trix" of Bitrix24, is available to serve customers 24 hours a day, seven days a week. According to the CEO of Br24, Philip Bento, the reception has been so positive that many client organizations are interested in incorporating the virtual assistant into their own systems
Customers are really interested in having this technology, and we are realizing that Biatrix can be a solution to attract new customers and scale our business, Bento stated. She has been very effective.”
Trained based on the functionalities of Bitrix24, Biatrix is capable of identifying clients and their respective contacts within organizations, eliminating the need for manual and operational configurations. "It is a technology that provides more speed and accuracy", Bento pointed out. For example, Biatrix "doesn't leave anyone in the support queue". However, the virtual assistant continues to be monitored by human curation to ensure its effectiveness
The launch of Biatrix coincides with Filipe Bento's recent participation in an immersion in China's innovation ecosystem. During your visit, Bento participated in the World Artificial Intelligence Conference (WAIC) in Shanghai and visited companies such as Kuaishou (known as Kawai in Brazil) and the Baidu hub, a giant in artificial intelligence
"The digitization of life in China is something impressive". Everything and everyone is connected, to everything and everyone, "all the time", summarized the CEO of Br24. The experience reinforced the view that Biatrix is aligned with the cutting-edge technologies observed in the Asian country
