Automating sales processes through chatbots is an increasingly used strategy by companies to improve efficiency and customer service. Botmaker, a leader in conversational automation solutions with generative AI, reinforces its role as a Meta Business Partner with the recent launch of a new feature that allows clients to integrate their Meta Ads accounts with the chatbot management platform, enabling notifications of conversions and chat conversations generated from ads through clicks on WhatsApp, Instagram, and Messenger.
“Through CAPI (conversations API), Botmaker is fully integrated with Meta ads, giving clients full control over their advertising campaigns through this implementation thanks to its ability to generate qualitative and quantitative data on customer conversions within each bot and correlated to each specific campaign. Thanks to our long-standing partnership with Meta, we have faster access to new features, such as ad integration into our platform, which allows us to remain at the forefront of this market by always offering cutting-edge technology to our partners in record time,” says George Mavridis, Head of Global Strategic Partnerships at Botmaker.
Benefits for customers:
- More efficient ads
By integrating chatbots with Meta ads, clients can optimize their advertising investments. This translates into more effective ads and a better return on investment (ROI).
Automating processes such as lead management and responding to frequent queries allows for faster and more accurate service, which in turn improves the efficiency of advertising campaigns.
- Personalization
With chatbots, users can define which actions are considered conversions or events relevant to their business.
For example, a client can set up their chatbot to record as a conversion when a user completes a purchase or subscribes to an email list. This allows the metrics to be tailored to the company's specific objectives.
- Optimization
Integration with Meta Ads not only automates tasks but also improves ad targeting.
For example, if a chatbot detects that users are engaging more with certain types of ads, those campaigns can be prioritized to maximize performance.
- Clarity
The visualization of results is essential for informed decision-making. Customers can access specific metrics directly from the Meta Ads platform. This allows them to evaluate the performance of their campaigns, identify areas for improvement, and adjust strategies based on the available data.
This feature is now enabled for all Botmaker users. To get started, clients will need to manually link their ad account to the Botmaker platform in the integrations view, selecting Meta Ads.
In short, integrating chatbots with Meta Ads offers a powerful combination of efficiency, personalization, optimization, and clarity in decision-making in the enterprise sector today.
