In the month of Christmas, electronics, appliances, and Baby Alive dolls were some of the items that stood out on Brazilians' wish list. This is what the December edition of Radar Simplex indicates, a survey by the Franco-Brazilian startup Simplex, which monitors consumer searches on the country's largest e-commerce platforms and captures trends through an artificial intelligence platform. At the top of the ranking of the 15 most searched terms, Baby Alive, a doll that allows children to take care of a baby that looks real, showed a 789.1% increase compared to November.
PlayStation 5 Slim, Samsung's S23 Ultra smartphones, manga and several iPhone models also occupied the top spots on the Simplex Radar, with increases of 545.9%; 322.9%; 311.2% and 236.5%, respectively.
In second place, with a 724.1% increase, searches for external hard drives skyrocketed. "This is not an item that usually appears in the ranking at this time of year. So, it is possibly the result of a major promotion announced by retailers, or it could still be a remnant of Black Friday, with Cyber Monday, which took place in early December," explains João Lee, CEO of Simplex.
A period of many trips, the search for "cheap airline tickets" appeared in the survey, with a 70.8% increase. Water filters, cameras, portable air conditioners, mini fridges, Chromecast streaming solution, men's sneakers, and whisky also appear on the list.
Surrounded by controversies, the so-called "gel gun" completes the ranking, with a 55.9% increase compared to November. In the annual comparison, the increase is even more impressive: a jump of 1900.8%.
Check out the complete ranking below with the fifteen terms that most sparked Brazilians' interest in the country's major e-commerce sites in December and their respective growth in relation to November:
- Baby Alive (+ 789,1 %)
- External HD (+ 724.1%)
- PS5 Slim (+ 545,9 %)
- S23 ultra (+ 322,9 %)
- Manga (+ 311.2%)
- iPhone (+ 236, %)
- Water filter (+ 160.4%)
- Camera (+ 139.9%)
- Chromecast (+ 121,1 %)
- Minibar (+ 100.34%)
- Men's tennis (+86.8%)
- Portable air conditioning (+ 72.1%)
- Cheap flights (+ 70.8%)
- Whisky (+ 68,7 %)
- Gel Gun (+ 55.9%)
