O Bom Pra Crédito (BPC) is redefining its business strategy with the goal of becoming a super financial wallet, simplifying consumers' lives. The company is expanding its focus, moving from being just a provider of personal loans to offering a wide range of financial products and services on its digital platform.
Eight months ago, 90% of our operation was personal credit. Today, this activity accounts for 52% of our marketplace, and by December, the trend is for it to drop to 44%, projects Leonardo Grapeia, a member of the Advisory Board of Bom Pra Crédito. He emphasizes that this change "reflects a new socioeconomic situation and the need to meet Brazilians' main demands for access to credit, better rates, and new steps after regularizing their finances."
In addition, the company carried out a retrofit, with a new visual identity, much more modern and robust, which resulted in improved results.
“We want this first access to be a starting point for the user to discover new possibilities for credit and other financial services in the same app. We are investing in retrofitting to ensure this transition,” explains Bruna Cerqueira, head of BPC.
The adjustments to Bom Pra Crédito's business strategy are expected to result in a projected revenue of R$ 11.4 million by December, with prospects of continuous growth in the coming years. Strategic partnerships are being formed to increase the variety of services and products offered, leveraging the benefits of Open Finance to attract and retain customers with personalized terms and interest rates, which can be improved with guarantees such as products or salary.
“We seek to facilitate the customer journey and the adoption of our products and services, investing in APIs that cover the entire process. The volume and diversity of supply depend on the increase in demand. The greater the access and adhesion, the more we can individualize conditions and generate even more interest”, details Grapeia.
Partnerships and new perspectives
Open Finance has been fundamental to Bom Pra Crédito's strategy, enabling faster and more detailed access to customers' characteristics and needs. This requires skills to filter and process this information, identify opportunities, and enhance exchanges and synergies with other ecosystem members.
To fill gaps left by major institutions, BPC's Head, Bruna Cerqueira, advocates for specific processes for each type of offer on the platform: "The requirements cannot be the same for all demands. We develop specific steps and microservice models for each product," she states. In the long term, the platform aims to diversify further by offering options such as Good for Buying, Good for Investing, and insurance services, strengthening the brand as a credit reference.
Currently, the demand for FGTS anticipation is high, with 70% of those with negative balances seeking this service. Bom Pra Crédito sees this as a redirecting opportunity
For Grapeia, organization and planning are essential, whether for those seeking credit or investing. "It is important to consider future installments in the budget and to know exactly what you want to achieve. The changes on the platform are significant, and the prospects are quite promising," he concludes.
Other options for individuals and companies available on the BPC platform in addition to the traditional personal loan are: loans with collateral options for real estate, vehicles and cell phones; credit lines for MEIs and self-employed workers; salary advances; Buy Now Pay Later, which allows the borrower to access amounts above the requested price tag, according to the payment capacity detected by the platform; public payroll loan; federal payroll loan; and BPC Check, a service made available to creditors, which seeks to be the bureau based on Open Finance and will help reduce costs and speed up decision-making, understanding the public based on enriched financial data.
