Research conducted by IntelliGente Consult reveals the impact of artificial intelligence (AI) on organizations. Among the data collected in the survey by the consulting and mentoring company specialized in strategies, programs, and business projects, 57% of respondents state that there have been no changes in their activities since the adoption of AI, demonstrating that even in the face of all technological transformation, human capital remains paramount for business development. The survey, whose majority profile of participants consists of professionals with good qualifications working in established companies in the market, also highlights that there are no records of layoffs with the implementation of AI.
The IntelliGente Consult survey also shows that 37% of respondents say that after using AI tools, their tasks had “other implications” and 7% began to take on another role.
"Most of the survey respondents did not observe a negative impact on their activities from the use of AI," says Fernanda Toledo, CEO of IntelliGente Consult. According to the executive, when highlighting the use of artificial intelligence tools, professionals have listed benefits in task execution, "which include evolving from operational tasks to more strategic and analytical activities."
Far from being a futuristic concept, artificial intelligence has been reshaping the job market at an accelerated pace. Although the IntelliGente Consult survey does not indicate layoffs resulting from the use of AI tools, some activities and functions are undergoing significant transformations. "An example is in the customer service sector, dominated by AI-powered chatbots and virtual assistants," observes Aline Oliveira, managing partner at Intelligente Consult. Retail boxes, basic analytical functions, applied to simple finance and reports, are part of this list.
The perception that large companies are more adherent to AI is not confirmed in the annual report "State of Sales and Marketing Report 2023/2024" conducted by Pipedrive. According to the survey, 42% of smaller small businesses (up to 10 employees) use AI compared to 37% of medium-sized companies (11 to 100 employees) and 23% of large companies (more than 100 employees).
Another study, "AI in micro, small, and medium-sized enterprises: Trends, challenges, and opportunities," this time published by Microsoft, indicates that at the top of the main motivations for SMEs is the improvement of customer service and satisfaction. Aligning with competitors, ensuring efficiency, productivity, and agility, as well as boosting creativity and meaningful work, also appear as priorities.
The survey also shows that AI contributes positively to the company's quality of work (91%), customer satisfaction (90%) and employee motivation and engagement (88%).
In the Intelligente Consut survey, executives emphasize the importance of human capital. It is a fact that operations across various sectors are greatly benefited by artificial intelligence. However, the development of organizations and the way they are recognized in the market are even more effective when the work values people in all their potentialities, says Aline Oliveira.
When it comes to the willingness of small and medium-sized companies to use AI, Fernanda Toledo notes that it is essential for managers to “always consider hiring a cheaper tool, considering that artificial intelligence applied to business does not develop on its own and depends on human analysis.
Executives also emphasize the role of organizations in training and preparing professionals. "Only with knowledge and full technical development will people be able to use AI tools to their advantage and, consequently, for business," says the CEO.
Even though it is an increasingly used resource, according to Aline Oliveira, the incorporation of artificial intelligence is a challenge faced by SMEs. "For better business performance without impacting job positions, hiring a consultancy to develop an intelligent plan is strategic for these companies," he says.
For the executives of IntelliGente Consult, just as artificial intelligence opens opportunities for sectors that require complex decision-making, small and medium-sized entrepreneurs need to consider emotional intelligence and creative skills. "No machine can replicate these attributes, and understanding the peculiarities applied in each branch is crucial for maintenance and the future of the business," concludes Fernanda Toledo.
