A Blip, main conversational Artificial Intelligence (AI) platform that connects brands and consumers on social apps like WhatsApp, Instagram, Messenger, RCS and Apple, announced a $60 million round in Series C, led by SoftBank, with participation from Microsoft.
The funds raised will be used to accelerate Blip's international expansion and continue the development of new products, especially those who use AI. The company, that already has offices in Brazil, Mexico and Spain and serves clients in more than 32 countries, seeks to strengthen its presence in these regions and explore new markets, like the United States.
"We are incredibly pleased to welcome SoftBank and Microsoft as investors". There is no doubt that the interface of digital experiences is transforming into conversational formats. Brazil is in a unique position to lead this global transformation due to the way people here use WhatsApp in their daily lives, saysRoberto Oliveira, CEO andco-founder of Blip. "We show brands that social and conversational networks are much more than just communication channels"; they are operating systems capable of engaging, "sell and provide customer support with remarkable results", added.
In recent years, Blip raised US$ 170 million through Series A and B rounds, both led by Warburg Pincus. We remain very excited about Blip's potential. The company's leadership in the large-scale adoption of artificial intelligence in Latin America is a very relevant differentiator, and we are confident that the new partners will further accelerate this strategy, saysBruno Maimone, Partner at Warburg Pincus in Brazil.
Investment Round
In the last few weeks, SoftBank announced significant initiatives in AI and with the investment in Blip, SoftBank's focus on AI initiatives gains even more momentum in Latin America.
“Blip has the most complete conversational platform on the market and has transformed the lives of companies through the massive use of technology in itscore business. We are excited to lead the latest funding round for the company and support its ongoing efforts to create general-purpose AI systems, with potential for global growth, sayAlex Szapiro, Managing PartnerSoftBank in Latin America
We are excited to collaborate with Blip and work to accelerate advancements in AI. Through our joint work, Blip will have access to Microsoft's AI infrastructure and services to enhance its platform,"saidFranklin Lights, Latin America Digital Natives Lead at Microsoft
The success of all digital businesses depends on the ability to provide the best experience for the end customer. Blip stands out with its competitive advantage by using AI as a tool to optimize and enhance these connections between brands and consumers. We have the leading platform in the market with AI and Natural Language Processing that understands consumer behavior and provides market analysis, explainRoberto Oliveira
