StartNewsBlip establishes 5-year strategic collaboration with Microsoft

Blip establishes 5-year strategic collaboration with Microsoft

Blip, a leading platform in conversational Artificial Intelligence (AI) that connects brands and consumers on social apps like WhatsApp, Instagram, Messenger, RCS, and Apple, announced a strategic 5-year collaboration with Microsoft. This agreement aims to accelerate the development of Blip's platform using cutting-edge technology, enhancing operational efficiency, customizing services, standardizing processes, elevating customer experiences, and empowering talent.  

“Our approach to AI applications is strongly focused on improving the customer experience, supported by our strong and long-standing partnership with Microsoft. This collaboration not only makes our products and services more robust, but also amplifies our brand presence as we expand globally,” saysRoberto Oliveira, CEO and co-founder of Blip.  

Taking advantage of the new era of Blip

The collaboration will be a turning point, driving product initiatives with Microsoft and focusing on the scalability of Blip's software platform for a global impact. To unlock the potential of these cutting-edge technologies, the collaboration emphasizes a dynamic exchange of knowledge and skills between the talents of Microsoft and Blip.  

“This isn’t just about incremental improvements; it’s about unlocking the full potential of AI through collaborative teamwork. It’s a fusion that’s about to reshape the market,” he says.Norman Sabino, VP of Technology at Blip.  

"By using Microsoft's Azure AI services, data analytics, and security solutions, we are establishing a powerful infrastructure that will drive the continuous development of our products. Our initiatives prioritize improving software architecture and optimizing performance, ultimately aiming to provide an exceptional customer experience," says Sabino.  

“We are excited to expand our strategic collaboration with Blip. By leveraging our technology to transform the enterprise messaging industry with Cloud and AI, Blip will bring innovative solutions to the Latin American market. We look forward to seeing Blip integrate the latest AI innovations into their services and operations, empowering their workforce with these advanced tools,” said Blip.Deb Cupp, President Microsoft Americas.

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