The conversational era is already a reality for large companies that interact with their customers on messaging apps.A Blip, main conversational intelligence platform that connects businesses and consumers in social applications,is known for developing Smart Contacts for large brands, like Dell, GM, Itaú Unibanco, Stellantis, Clear and others, so that they can sell, engage and connect with consumers on apps like WhatsApp and Instagram. Now, the company expands its business model to also impact how micro and small businesses relate to their customers
Blip now offers messaging solutions with Artificial Intelligence to become a partner of micro and small entrepreneurs, because it believes that the future will be conversational for everyone. The novelty arrives in the market initially for free and alongside the announcement of Meta's new SMB API Solution, the "Business-on-App", that allows the coexistence of functionalities of the Whatsapp Business App and the Whatsapp Business API, focusing on micro and small businesses
A small entrepreneur who has a fashion store in Brás, for example, you can use automated customer service via WhatsApp to instantly answer your customers' most frequent questions, such as product information, prices and payment methods, explain Sérgio Passos, Chief Product Officer (CPO) and co-founder of Blip.The Blip Go AI understands customer messages and responds with information configured by the retailer, ensuring more natural and dynamic conversations. "This speeds up the service process", improves the customer experience and reduces the risk of losing sales to competitors, complement
Among the main services offered in this beta version of Blip Go for micro and small entrepreneurs, they are the intelligent AI automation for customer service, that allows configuring automatic responses for frequently asked questions and managing interactions with customers quickly and efficiently; the sending of messages to lists and distribution, that enables the sending of targeted campaigns, such as promotions and news, strengthening engagement with the customer base, and, in a second moment, it will be possible to monitor campaigns with reports on how many customers interacted with the links sent, helping the entrepreneur understand what works best to increase their sales
With a simple solution, accessible and powerful, Blip Go lowers the entry barrier for small businesses to start using smart conversations on WhatsApp. This model allows for progressive growth, where companies can start with the basic plan and, as they evolve digitally, migrate to more robust solutions within Blip, says Sérgio
In the last year, Blip raised $60 million in a Series C investment round, led by SoftBank, with participation from Microsoft. The amount will be used to accelerate Blip's international expansion and continue the development of new products, especially those who use AI. Furthermore, the company expects a high investment for 2025 in the area of research and development
"We endorse the Company's purpose of investing in constant innovation", offering new tools to make the life of the Brazilian entrepreneur easier. Blip was born from micro-entrepreneurs and has the goal of bringing digital accessibility to everyone in the market. This is a solution specially designed for micro and small entrepreneurs with low digital maturity to use cutting-edge technology to improve their relationship with customers and thereby be able to grow, comment Sérgio
Micro and small entrepreneurs who wish to use the automation solutions on WhatsApp offered by Blip can registerthis site. The admission process involves a waiting list, in the first phase of the solution launch. Furthermore, the company created a VIP group and the entrepreneur who participates will have early access to news about the product and its development, educational content such as articles, ebooks and videos that will help grow your business, among other news.
