A Black Friday, recognised as the most significant date in the trading calendar, requires retailers to prepare in advance to maximise their sales and face competition. In this context, the Bling, ERP management platform owned by LWSA, offers a series of free courses to train entrepreneurs for the period. The training tracks are now available and can be accessed at Bling Academy, the company's platform for vocational training courses, aimed at small and medium-sized entrepreneurs and those wishing to enter e-commerce
The training trails for Black Friday feature courses on Physical or Virtual Store: how to reconcile multiple sales channels, by Lívia Vasconcellos, founder of the Little Shop of Horrors. There is also the module Launch Strategies for E-commerce, with Letícia Vaz, CEO and founder of LV Store, Financial management and indicators, brought by Alan Carlos, Top Bling specialist, and many others.
Bling Academy still has content on business management, finances, marketing, pricing, inventory and logistics, in addition to training focusing on business start-ups, issuing tax notes and how to sell on large marketplaces like Amazon, Free Market, Shein and Shopee, also available free of charge.
Live classes
Between 14 and 18 October, Between 3 and 4 p.m., Bling Academy will bring live classes with influencers and platforms. Check out the schedule below:
- 14/10 – Amazon and Bruno Capellete
- 15/10 – Free Market and Alex Moro
- 16/10 – Shopee and Thais Minelli
- 17/10 – Shein and Alexandre Nogueira
- 18/10 – Bagy and Flavia Oliveira
Entrepreneur must plan
According to Marcelo Navarini, CEO of Bling, Preparation is a crucial step to the success of year-end sales.. Planning and strategy, as well as management, They're important throughout the journey of a business., But they're even more crucial at important trade seasons., where there is an increase in sales and the scenario is more competitive. The shopkeeper who doesn't plan ends up losing money., affirms
Navarini advises even the most experienced shopkeepers to update themselves through the courses, as a way to prepare for Black Friday. It is a time to acquire knowledge, Review the mistakes of last Black Friday and prepare for the next sales season. The courses help a lot in this preparation and renewal of the strategies., highlights. The courses are accessible to anyone interested, whether or not they already use Bling as an ERP system, and can be performed on mobile devices or computers. To participate, Just sign up on the website of theBling Academy.
Last year, Black Friday moved approximately R$5,7 billion in sales, in Brazil, According to Neotrust and ClearSale. The categories that stood out most included electronics, fashion and beauty, with many stores offering aggressive promotions to attract consumers. The trend of shopping through mobile devices also contributed significantly to this increase
