Bling, LWSA's online management platform, is investing in expanding its base of merchants and preparing these entrepreneurs for the main seasonal events of the second half of the year, such as Black Friday and Christmas. To this end, between August 12th and 18th, the platform is holding the second edition of Green Week, which includes offering free guided implementation of the ERP system through online classes for small groups of entrepreneurs, as well as two free months on the platform. See here how to register.
Bling's initiative reinforces LWSA's plans, which has e-commerce as one of its main business verticals. In the first quarter of this year, in this segment alone, the company reached R$216.8 million in net revenue, a growth of 9% compared to Q1 2023.
The GMV (Gross Merchandise Volume) processed through the ecosystem, which refers to transactions by merchants using its platforms such as management and marketplace integrators, reached R$15.9 billion, an increase of 19.8% compared to Q1 2023.
For this year, the Brazilian Association of Electronic Commerce (ABComm) forecasts a revenue of R$205.11 billion for the sector, 10.45% higher than projected for 2023. According to Marcelo Navarini, general director of Bling, this scenario means that Green Week enhances the company's expansion opportunities, making its solutions reach more entrepreneurs.
Bling offers complete management and sales solutions with financial services such as invoice issuance, inventory management, logistics, and integration with major marketplaces. "Within our focus on democratizing access to technology and fostering entrepreneurship, we want to assist budding entrepreneurs on their journey, opening up the possibility for them to learn how to work with Bling, free of charge," he emphasizes.
Free guided deployment
Completely online and free, Green Week includes a free guided implementation service. This service is offered by Bling to entrepreneurs who are starting out on the platform and want close assistance to take the first steps, such as tax configurations and integrations. Outside of the campaign, the service costs R$300.
The guided implementation will have 2 classes per day, each with a maximum of 15 participants and a duration of 2 hours. The classes are aimed only at merchants who do not yet use Bling and who schedule through the campaign page. Through this initiative, they will be able to learn how to use the platform to integrate their operations – in marketplaces and other sales channels such as online stores, issuing invoices, registering products, and using the platform's automations.
Green Week also serves as a preparatory stage for Black Friday, because sales and marketing strategies, as well as inventory management and logistics preparation for the event, must begin well in advance to ensure satisfactory results. "With this initiative, we mark the beginning of this Black Friday preparation to help new entrepreneurs get organized with Bling," he states.
In addition, the company has Bling Academy , a platform of free online courses for SMEs to qualify, improve their management, and boost their e-commerce businesses.
The learning paths can be accessed via computer or mobile phone and include training in business management, finance, marketing, pricing, product and supplier search, opening a MEI/CNPJ (Brazilian micro-entrepreneur/company registration), issuing invoices, how to sell on marketplaces like Amazon, Shopee and Shein, and teaches entrepreneurs how to use the Bling platform.
