The Bling, LWSA online management platform, is investing to increase its base of retailers and in preparing these entrepreneurs for the main seasonal events of the second half of the year such as Black Friday and Christmas. For that, between August 12 and 18, the platform is holding the second edition of Green Week, which includes the offer of guided implementation of the ERP system for free in online classes for small groups of entrepreneurs, in addition to two months free on the platform. See herehow to register.
The Bling initiative reinforces LWSA's planning, which has e-commerce as one of its main business verticals. In the first quarter of this year, only in this segment, the company reached R$216,8 million in net revenue, growth of 9% vs Q1 2023.
The GMV transacted by the ecosystem, that refers to the transactions of retailers who use their platforms such as management and marketplace integrators, reached a volume of R$15,9 billion, an increase of 19,8% compared to Q1 2023.
For this year, the Brazilian Association of Electronic Commerce (ABComm) forecasts a revenue of R$205,11 billion for the sector, 10,45% above the forecast for 2023. According to Marcelo Navarini, CEO of Bling, this scenario makes the Green Week enhance the company's expansion opportunities, bringing your solutions to more entrepreneurs.
Bling offers complete management and sales solutions with financial services such as invoice issuance, stock, logistics and integration with the main marketplaces. "Within our focus on democratizing access to technology", fostering entrepreneurship, we want to assist beginner entrepreneurs on their journey, opening the possibility of learning to work with Bling, for free, highlights.
Free guided implementation
Completely online and free, Green Week includes the offer of guided implantation free of charge. This service is provided by Bling for entrepreneurs who are starting on the platform and want close assistance to take their first steps, such as tax settings and integrations. Outside the campaign, the service costs R$300
The guided implementation will have 2 classes per day, each with a maximum of 15 participants and a duration of 2 hours. The classes are aimed only at retailers who do not yet use Bling and who have scheduled through the campaign page. By the initiative, they will be able to learn how to use the platform to carry out integrations of their operations – in marketplaces and other sales channels such as online store, issuance of invoices, product registration and use the platform's automations.
Green Week also serves as a preparation stage for Black Friday, this is because the sales strategies, marketing, as well as inventory management and logistical preparation for the date must start well in advance for the results to be satisfactory. "With the action, we mark the beginning of this preparation for Black Friday to help new entrepreneurs get organized with Bling, affirms
Furthermore, the company has theBling Academy, an online platform for free courses for SMEs to qualify, improve management and boost their businesses in e-commerce.
The knowledge paths can be accessed via computer or mobile phone and include training in business management, finances, marketing, pricing, search for products and suppliers, abertura de MEI/CNPJ, issuance of invoices, how to sell on marketplaces like Amazon, Shopee and Shein, and teaches entrepreneurs to use the Bling platform.
