A ClickBus, a solutions platform for travelers and road transport companies, registered96% growth in GMV on Black Friday(29), compared to the same period last year.
Among the most sought after and purchased routesfor bus travelers during Black Friday, the routes between the capitals of São Paulo to Rio de Janeiro, Curitiba to Greater São Paulo; São Paulo to Florianópolis and Belo Horizonte stand out.
The brand chose to distribute its Black Friday offers at different times, starting with discounts of 35% from November 6 to 27, and from November 28 to December 1, it offered even more aggressive discounts such as R$50.00 for new customers, discount coupons valid throughout November, and some sections at R$9.90. During the four days of the promotion, from Thursday to Sunday, the company experienced a growth of about 65%.
“The results of Black Friday reflect the desire of Brazilian consumers to invest in experiences, and we have prepared an incredible variety of incentives for customers, ranging from long-term coupons, flights for less than ten reais and prices directly in the app’s shopping cart. On this date, we noticed that travel and vacations became even more important on customers’ priority lists, and the most sought-after routes were to cities in the South and Southeast of Brazil during the summer. We expect to have even more sales for the high season, especially during the holiday period,” he says.Michelle Xavier, Marketing and Growth Director at ClickBus.
