With the arrival of Black Friday, on November 29, businesses are preparing for one of the most anticipated commercial dates of the year, when sales tend to grow exponentially. According to data from Neotrust Confi, a growth of more than 9% in online retail revenue is expected compared to last year. Marked by opportunities, this time of year also brings many challenges, what drives companies to seek innovations to stand out. It is the case of the use of artificial intelligence, that presents itself as an indispensable tool for attracting customers
Able to optimize operations, predict consumption trends and personalize the customer experience, AI has established itself as a strategic ally for companies in various sectors. To get an idea of this importance, according to a survey by IBM, only in Brazil, about 41% of companies have already adopted the use of AI in their routine. During the period, it is expected that about 40% of companies will invest in the use of AI, according to data from E-commerce Brazil. In this context, the use of this technology helps to attract and retain customers, in addition to boosting sales by offering more efficient and personalized interactions
For Ariel Salles, Vice President of Technology and CTO of Avivatec, artificial intelligence is revolutionizing the way companies operate and make decisions. One of the most effective applications of AI is the use of intelligent chatbots in customer service. These systems can quickly respond to frequently asked questions, solve problems autonomously and customize interactions based on purchase history, what improves the consumer experience and increases the efficiency of service, comment
Aiming at the high demand for temporary sales jobs during this time of year, a MadeinWeb, in partnership with AWS, developed the AI Charla to assist the salespeople in the physical stores of the footwear retailer Melissa in sales. The use of the assistant brings benefits to employees in various areas. An example is strategic inventory knowledge and smart redirection, where is Charla, using detailed data about the inventory of the entire network, may offer suggestions for alternative products in case of local stock shortages, or direct customers to other channels and stores in the network, using an omnichannel approach
Furthermore, the assistant brings highly personalized recommendations, based on the analysis of the purchase history and the individual preferences of each customer, enhancing each person's experience.The market demands more advanced communication, and that was what motivated us to create Charla. When we design the solution, we emphasized how it should work, maintaining simplicity and efficiency, making the virtual assistant an authentic extension of the Melissa brand, ensuring a seamless integration in the physical sales environment, providing customers with personalized product recommendations based on their shopping preferences, Leonardo Waissmann stands out, commercial head of MadeinWeb.
Already in the field of Marketing, Artificial Intelligence can already be used as the main assistant in creating campaigns. For Eduardo Mitelman, Co-founder ofInner AI,Brazilian Artificial Intelligence startup that offers 100% Brazilian software as an all-in-one content creation solution, AI is capable of bringing the latest market insights and audience behavior to support the creation of campaigns. Furthermore, the tool can create campaign texts and provide personalized templates for building a campaign. For those who intend to create a new strategy just a few days before Black Friday, "an AI platform can be the fastest and most efficient way", highlights the specialist
This year, with the increase in investment in AI, there is already a clear movement of companies seeking innovations that not only maximize sales, but also build long-term relationships with their clients. This is what explains the CEO and founder of Monest, Thiago Oliveira – Black Friday is a decisive moment for retail, and artificial intelligence has proven to be one of the main tools to transform the way companies connect with their customers. When integrating AI into operations, it is possible to not only optimize processes, but also understand consumer demands in real time, personalizing offers and creating unique experiences, highlights
In light of this scenario, Black Friday 2024 presents a unique opportunity for companies that adopt artificial intelligence in their strategies. Technology will enable the creation of personalized and meaningful experiences for consumers.
With the implementation of smart solutions, companies will be able to stand out in a competitive market, meeting the needs of customers more effectively and establishing lasting connections. Thus, Black Friday will not just be a day of deals, but a reflection of the future of retail, where innovation and consumer experience will be at the center of operations
