Black Friday: Planning helps identify what can be fake in this season of increasing offers

Black Friday is one of the most anticipated events for those who love a good promotion, but in Brazil, it still generates some distrust. Between truly advantageous offers and deceptive practices, it is essential to know how to make the most of this event without falling into traps. Carlos Castro, CFP®, Coordinator of the Member Relations Committee at Planejar, listed some facts and "fakes" about the highly anticipated shopping event, which is now ingrained in the Brazilian consumers' calendar. Check out the main myths and truths identified by Planejar to make smart choices on Black Friday.

FAKE

“All offers are genuine”

Not everything that looks like a discount is truly a deal. Some stores raise prices before Black Friday to simulate promotions. Stay alert and monitor prices before you start buying.

FACT

“Monitoring prices beforehand is essential”

If you truly want to save money, track the prices of the products you desire in the weeks leading up to it. This way, you will be able to distinguish real discounts from those that are merely "for show."

FAKE

“Black Friday always has the lowest prices of the year”

This is a common mistake! In sectors such as electronics, for example, it is possible to find even better prices during other seasonal dates, like Consumer's Day. "Don't be swayed by urgency: not everything needs to be bought on Black Friday," stated the financial planner certified by Planejar.

FAKE

“Black Friday is the best date for year-end shopping”

Some Christmas or beginning-of-the-year promotions may be even more advantageous for items like clothing and decorative articles. It's good to consider what is truly worth buying now and what can wait.

FACT

“Certain categories offer real discounts”

For products like smartphones, home appliances, and fashion, it is possible to find good promotions. Use price comparison websites to ensure you are taking advantage of a legitimate discount.

FAKE

 “Black Friday in Brazil is always a fraud”

Although there are cases of deceptive promotions, many serious stores invest in real discounts. Procon and other price monitoring platforms have been working to identify and combat fraudulent practices, which has made Black Friday more reliable in recent years.

FACT

“The Brazilian Black Friday is evolving”

Over time, Black Friday has gained more transparency and seriousness in Brazil. Committed companies and stricter oversight have brought more security to consumers, making the event more trustworthy.

For a Black Friday without surprises

"Black Friday can yield real savings, but it requires attention and planning. Compare prices, choose reliable stores, and make price monitoring a habit," says Castro. According to him, responsible financial planning involves conscious consumption. "Understanding your finances to spend amounts that will not compromise your budget is even more relevant than exhaustively searching for the best offers," he assures.