THESerasa Experian Trade Activity Indicator,First and largest datatech in Brazil, showed that the "Black Friday" offers brought an unprecedented boost to brick-and-mortar retail in 2024. Sales increased by 18.7% in the week from November 25 to December 1, 2024, compared to the same period last year. This performance marks the largest growth ever observed since the beginning of thehistorical series, in 2017. Check the breakdown by year in the following chart
Considering only the weekend from November 29 to December 1 of this year, compared to the same period in 2023 (November 24 to 26), the variation was even higher, at 23.9%. "The payment of the first installment of the 13th salary, along with the strategies adopted by retailers, may have significantly contributed to the increase in sales, attracting consumers willing to spend," evaluates Serasa Experian economist Luiz Rabi.
To check more information and the historical series of the indicator,Click here
