Giuliana Flores, one of the largest florists in Latin America, projects up to a 15% increase in sales during the period that boosts the e-commerce sector with promotions celebrated by consumers. In 2024, the campaign expects to generate R$ 7.9 billion across Brazil, according to data from ABComm (Brazilian Association of Electronic Commerce).
The brand is bringing forward the Black Friday campaign with discounts of up to 80% offered on items such as flowers, arrangements, and special gifts. Throughout the month of November, the company promotes theBlack Flowerwith exclusive promotions for e-commerce and physical stores, and delivery throughout Brazil.
“Giuliana Flores is dedicated to providing unforgettable and meaningful experiences with its products. It is an honor for us to be part of special moments in our customers’ lives. We created Black Flower in November to celebrate the Black Friday campaign, which quickly became popular throughout Brazil, and we hope that everyone will take advantage of the opportunity to take home our offers with exclusive discounts,” says Clóvis de Souza, CEO and founder of the company.
