Black Friday has already become established in the Brazilian calendar, being the second most relevant date for commerce in the second half, just behind Christmas. A Eu Entrego projects a 30% growth in the volume of deliveries during this year's period compared to 2023. The company bets that the clothing and electronics sectors will be the main highlights of the shopping season
According to research by the technology company Wake, in partnership with Opinion Box, the expectation for the shopping season in 2024 is high, with 66% of Brazilians planning to participate in the event. Furthermore, the study also indicated that 32,5% of buyers started to track product prices at the end of July, showing an early plan to take advantage of the offers
Preparing for the shopping spree
In I Deliver, the preparation began several months in advance. Technology professionals monitor the platform's data daily and collaborate with the operations department to identify areas for improvement, ensuring that operations are more efficient during peak demand periods
Proprietary technology to meet high demands
The company created an exclusive system that uses an algorithm based on Artificial Intelligence (AI) and geolocation,standing out as the only one in the market capable of optimizing routes in real time, taking advantage of the analysis of constantly updated data. This allows for more efficient routing, considering dynamic factors such as traffic, climatic conditions and fluctuations in demand. The fact that the system is developed and maintained internally ensures the necessary flexibility to adjust its functionalities to urgent needs, how it happens during seasonal dates
I Deliver to You, logtech that connects retailers to the largest network of independent delivery drivers in Brazil, made 12 million deliveries in the first half of 2024.According to the CEO and co-founder, Vinicius Pessin, the company has more than 1 million delivery drivers across the country
"Our exclusive system", based on Artificial Intelligence, ensures real-time optimization of routes, what allows us to offer a fast and efficient service, even during periods of higher demand, like on Black Friday. We are confident that our efforts will bring exceptional results in this edition, share Pessin
