Black Friday has already become established in the Brazilian calendar, being the second most important date for commerce in the second half of the year, behind only Christmas. Eu Entrego projects a 30% growth in delivery volume during this year's period compared to 2023. The company bets that the clothing and electronics sectors will be the major highlights of the shopping season.
According to a study by the technology company Wake, in partnership with Opinion Box, the expectation for the 2024 shopping season is high, with 66% of Brazilians planning to participate in the event. Furthermore, the study also indicated that 32.5% of buyers started monitoring product prices at the end of July, showing advanced planning to take advantage of the offers.
Preparing for the shopping spree
At Eu Entrego, the preparation began several months in advance. Technology professionals monitor platform data daily and collaborate with the operations department to identify areas for improvement, ensuring that operations are more efficient during peak demand periods.
Proprietary technology to meet high demands
The company has created an exclusive system that uses an Artificial Intelligence (AI) algorithm and geolocation, standing out as the only one in the market capable of optimizing routes in real time by leveraging constantly updated data analysis. This allows for more efficient routing, considering dynamic factors such as traffic, weather conditions, and fluctuations in demand. The fact of developing and maintaining the system internally ensures the necessary flexibility to adjust its functionalities to urgent needs, such as during seasonal dates.
Eu Entrego, a logtech that connects retailers to the largest network of independent delivery people in Brazil, made 12 million deliveries in the first half of 2024. According to CEO and co-founder Vinicius Pessin, the company has more than 1 million delivery people across the country.
“Our exclusive system, based on Artificial Intelligence, guarantees real-time optimization of routes, which allows us to offer an agile and efficient service, even during periods of greatest demand, such as Black Friday. We are confident that our efforts will yield exceptional results this year,” shares Pessin.
