According to the Wake/Opinion Box study on Black Friday Purchase Intentions, conducted with 1,076 Brazilian consumers between July 24 and 30 of this year, 66% intend to buy on the upcoming Black Friday. And the biggest date in e-commerce should be shaped by the growing adoption of technologies, especially Artificial Intelligence (AI).
According to the Artificial Intelligence in Retail study by Central do Varejo, conducted between April and June of this year with 307 Brazilian retailers, 47% already use AI, mainly in marketing and sales. Among the perceived benefits are increased efficiency (84%), cost reduction (42%), improvements in customer satisfaction (39%), and increased sales (36%). Technology helps personalize the consumer experience and optimize operational processes.
André Maia, co-founder of the startupStore it, highlights that “AI is revolutionizing the way consumers interact with brands. With the ability to analyze large volumes of data, AI enables unprecedented personalization, adjusting offers and recommendations in real time to meet individual customer needs. By Black Friday 2024, we expect to see a significant increase in sales driven by these technologies.”
AI is enabling companies to offer highly personalized shopping experiences, from product recommendations to exclusive offers based on consumer purchasing behavior.
Logistics as a competitive advantage
“Logistics services have increasingly become a competitive advantage for companies. They no longer see logistics as a cost center, but rather as a revenue center based on the level of service. This is because, when done well, it guarantees satisfaction and repeat purchases by consumers. They prefer to buy from companies where they know they will have guaranteed delivery, good service, speed and security,” says Gustavo Barbosa, co-founder of Armazenaí.
Automation
Process automation, such as inventory management and logistics, is making operations more agile and accurate, reducing errors and improving operational efficiency.
Phygital – combining the physical with the digital
The integration of physical and online experiences is becoming increasingly common, providing consumers with a smooth and convenient shopping journey.
In short, the revolution is just beginning, as is the impact on retail and e-commerce.
