After two years of warm handling, This year's Black Friday promises significant changes., with a forecast of a 10% increase in total revenue — moving up to R$ 7,6 billion — and a growth of 14% in the number of orders. These trends were revealed in a study conducted by the companies of the Stefanini Group.
Although sales volume is increasing, The data shows that the average ticket should fall by 4%.. This suggests that, Even though people keep buying., they will spend less per transaction compared to previous years, reflecting consumer caution and requiring, of retailers, more elaborate sales strategies
According to expert William Santos, commercial director of VarejOnline, company specialized in technology for store management, franchises and points of sale (POS), the secret to getting a high turnover in that period, even with the most moderate consumers, is in the combination of effective marketing strategies, inventory management and customer experience
One of the first recommended steps is to anticipate promotional actions.
Furthermore, the analysis of data from previous editions can provide insights to set prices and identify products with greater sales potential. The use of ERP (Enterprise Resource Planning) systems allows shopkeepers to make decisions based on this accurate information, from inventory management to tailoring offers to different customer segments
⁇ An efficient ERP can integrate all store operations, from purchase to sale, optimising logistics and ensuring that the right products are available at the right time, Santos is still. With these tools, it is possible to quickly adjust pricing strategies and promotions, maximize profitability and improve the customer experience
Inventory management is another crucial factor. Store owners who closely monitor demand and maintain a balance between supply and demand tend to avoid breakdown problems, ensuring that the most desired items are always available
Finally, the customer experience, whether in the physical or digital environment, cannot be neglected. Invest in a smooth shopping journey, with quick and efficient service, can be the differential that turns a one-time sale into a lasting relationship with the customer. For online retail, This includes ensuring that the site is optimised for heavy traffic and that payment and delivery options are clear and varied., reinforces the specialist
