With less than two months to go until Black Friday 2024, the credit platformmyallconducted two national surveys to understand consumer behavior regarding purchase intentions for the period. With a total of 17,392 online participants, the data shows that even amid uncertainties and distrust about discounts, Brazilians continue to plan purchases for the date.
Saving for Black Friday
The first survey, with 9,241 participants, indicates that only 18.1% of Brazilians are saving specifically for Black Friday shopping. Among those who are preparing financially, 57% start their savings one month in advance, while 21.1% begin to save after Father's Day, that is, three months before the event.
On the other hand, the perception of discounts offered on Black Friday has raised doubts among consumers: 33.3% of respondents believe that discounts are losing value each year, while 50% disagree with this statement, demonstrating a division in opinions about the effectiveness of promotions.
What Brazilians intend to buy
In the second survey, which included 8,156 participants, the focus was to understand which products are on consumers' radar. The data shows that 60% of respondents intend to buy various items, such as home and decoration products, food and beverages, beauty and cosmetics, as well as fashion and accessories. On the other hand, 20.9% plan to invest in appliances and 17.9% in electronics and computing.
Regarding expenses, the survey revealed that 41.4% of consumers still do not have a clear idea of how much they plan to spend on the date. However, 32.3% stated that they plan to spend up to R$ 500, 19.2% up to R$ 3,000, and only 7.1% estimate an investment exceeding R$ 3,000.
“The results show that Brazilians are still enthusiastic about finding good deals. Although only a small percentage are saving for the date, the fact that many are planning indicates that people are increasingly paying attention to their finances. Our mission is to help consumers make smarter and better informed financial choices,” notes Marcio Feitoza, CEO of meutudo.
