Black Friday is consolidating itself as one of the most important dates in global commerce. A Ponto Map survey in partnership with V-Tracker reveals that 61% of Brazilians are preparing to buy on the date, reinforcing its relevance in the market. These data not only indicate a strategic opportunity for companies to increase their sales and strengthen their relationship with consumers but also highlight the need to adapt to the current scenario. With digitalization on the rise and changing consumption habits, especially after the pandemic, the competitive edge goes beyond attractive offers.
According to Clicksign's CTO, Cristian Medeiros, companies now need to adopt innovative solutions that, in addition to maximizing revenue, enhance the shopping experience, promote customer loyalty, and stand out in a challenging market. "This context reinforces the importance of optimizing processes and investing in advanced technologies that address retail challenges and promote sustainable growth," he comments.
Below, we highlight seven essential tools that enhance these results, helping companies stand out during Black Friday:
Loyalty, cashback and customer retention programs
A IZIO&CoIt is the most comprehensive promotional efficiency solution for the retail chain in Brazil. With the purpose of making retail easier and more profitable, the startup offers products focused on profitability, such as Cashback+, a customized app for retailers, in addition to the Mangos cashback app, which puts the industry in direct contact with the end consumer. A survey by the company indicates that retail networks that already have cashback as part of their sales strategy experience an 85% increase in shopper spending, generating an additional revenue of R$ 883,400 for every 1,000 engaged customers. During Black Friday, initiatives like this prove crucial to boost sales and strengthen customer retention, maximizing results in one of the most competitive retail periods.
Electronic signature to optimize business relations
A Clicksign, a company that materializes relationships between people and businesses in the digital environment, stands out as a strategic solution for corporations seeking to optimize their processes during Black Friday. With tools like electronic signature and acceptance via WhatsApp, the startup enables companies to conduct transactions more simply, securely, and quickly, meeting the demand for agility and streamlining. These solutions not only facilitate the formalization of contracts and agreements but also offer a smooth and efficient shopping experience for consumers. By driving revenue generation through 100% digital processes, Clicksign helps companies stand out during one of the busiest retail periods, strengthening their business relationships and improving customer satisfaction.
Digital asset management for governance in the positivity and go-to-market process
Yapoli, a reference in digital asset management in Brazil, offers a platformDAM (Digital Asset Management)Essential for brands seeking to save and optimize their campaigns during Black Friday. Yapoli's technology centralizes, organizes, and categorizes videos, photos, and documents, allowing for the customization of access permissions according to the user's role, ensuring governance and cybersecurity. O DAM provides a four-hour weekly savings in manual processes, optimizing up to 80% of the advertising action development cycle. With a potential 200% increase in return on investment (ROI), the tool demonstrates how innovation in digital asset management can transform the efficiency and effectiveness of marketing strategies, boosting the success of campaigns during the sales season.
Automation of the corporate task cycle by 50%
A OpenPrincipal consultancy capable of solving automation and acceleration of digital strategies for companies in Brazil, assisting in the implementation of digitization of processes and projects in an intuitive and personalized way, with a focus on total experience and hyperautomation. With AI-based solutions, the consultancy is capable of automating up to 50% or more of the corporations' task cycle through the ServiceNow platform, optimizing workflows. Eliminating manual and repetitive tasks makes structures more agile and efficient, contributing to the reduction of operational costs and allowing employees to focus on more strategic activities that add value to the business, such as data analysis and decision-making, which is essential to maximize results and meet the high demand of Black Friday.
Management of corporate expenses and strategic campaigns
In expense management, theSimple Accountoffers the ability to organize and manage expenses more efficiently. With this approach, it is possible to allocate resources accurately by department or category, providing a clear view of the areas with the highest expenditure and identifying optimization opportunities. For Black Friday, the company launched a free campaign, the “Prepara Black Friday”, focusing on helping companies boost their revenue on one of the most anticipated dates for commerce. The action offers free classes, cashback, and free access to the platform.AdSimples- a solution that allows selecting validated audiences, pausing low-performance campaigns, and scaling the best ones with a single click. It is ideal for companies looking to sell more with a more robust and effective advertising strategy.
On-demand job app to help e-commerce sales
According to a study by the marketing platform Haus, Black Friday 2024 is expected to see a 14% increase in order volume. In other words, temporary professionals will be essential to handle the higher demand. In this scenario, the rewarded service platform,Mission Brazil, it presents itself as a solution for brands. With over 800,000 registered users, the tool allows companies to connect with people seeking on-demand work. One of these "missions" is the shoppers, people responsible for making in-store purchases for customers from digital channels, who in the past year helped generate an economy of approximately R$5 million for e-commerce platforms, according to the app's survey. This is because, with Mission, there is no need for companies to hire employees or specialized third-party companies in the shopper service, which would be more costly for the brands.
Support with affiliate and influencer marketing on Black Friday
Affiliate and influencer marketing are the major trends for Black Friday 2024, which this year is also expected to be supported by artificial intelligence. It is at this point that startups like Social Soul/Lomadee and Montify, belonging toA&EIGHT,They can collaborate, as they are focused on the relationship between brands, influencers, and affiliates, facilitating the connection between companies and content creators – topics that are so essential to the retail market. According to a report by Admitad, the number of affiliates in Brazil increased by 8% in 2023 alone and was responsible for 43% of retail sales that year. When it comes to influencers, Brazil dominates the topic, being the country with the highest number of "influencers" in the world, according to a Nielsen study.
