Black Friday, which takes place on November 29th, is considered one of the best dates for Brazilian commerce. In 2024, sales are expected to reach R$8 billion, with an average ticket of R$738, according to ABComm. In this scenario, PIX stands out as the preferred payment method for 48% of individual micro-entrepreneurs in the country, according to a Sebrae survey. The strong growth of the tool reflects its practicality and popularity, especially during times of high transaction volume.
The survey also reveals that 97% of entrepreneurs accept Pix as a form of payment. Part of the adherence is due to the immediacy promoted by technology. Unlike traditional methods, which can take hours or days to complete a transaction, the mechanism ensures the money enters the seller's account with just one click, enabling a more efficient cash flow.
“During Black Friday, PIX stands out as a quick and hassle-free payment option, allowing consumers to make their purchases quickly and securely. For entrepreneurs, this means a smoother payment experience, with instant transactions that help reduce wait times and increase customer satisfaction.”, says João Fraga, CEO of fintech Paag.
Furthermore, the payment method strengthens the bond between the commercial sector and financial institutions. The connection allows banks to assess the credit limit and risk of clients, facilitating access to quotes. Previously, the process was hindered by the lack of precise information about the financial reality of individual micro-entrepreneurs.
The use of PIX also offers a significant reduction in fees compared to card machines, which charge high rates. The advantage is provided by the exclusion of card networks and acquirers, companies that act as a bridge between the card issuing bank and the merchant. This factor allows the retailer greater flexibility to invest in operations and offer discounts to attract customers.
“Many financial transaction processes, such as TEDs and DOCs, have become obsolete with the creation of PIX. The tool brought greater agility and cost reduction for individuals and companies. A simple integration into the system, with QR Codes and payment tools, has revolutionized the commercial landscape in Brazil.”, adds Fraga.
The survey "Expectations for Black Friday 2024," conducted by Rede Milionária, indicated that 83% of retailers are optimistic about this year's sales. In addition to attracting new clients and adopting a more competitive image in the market, the date represents an opportunity for entrepreneurs to close the year with significant growth through an increase in sales volume.
With this in mind, the financial educator and director of Multimarcas Consórcios selected four tips for entrepreneurs to take advantage of Black Friday strategically, without compromising the financial health of their business:
Keep an eye on your prices and discounts:Make sure that the discounts offered do not negatively affect your business's profit margin. A smart strategy is to offer progressive discounts, promotional packages, or freebies that add value to the product without harming its original price.
Empower your team:The team must be well prepared to serve customers quickly and efficiently. Good service can be decisive in turning a sale into customer loyalty.
Efficiently manage your inventory:demand for products during Black Friday can be unpredictable. Therefore, it is essential for the entrepreneur to maintain a balanced stock. It is important to avoid both excesses and shortages of products, as both can negatively impact the business. It is valid to analyze the sales history of previous editions or other holidays to forecast product demand, avoiding excess purchases and ensuring an adequate stock margin for the most popular items. This helps prevent loss of sales and also reduces costs with idle products.
Monitor results and adjust actions:Monitor the performance of your stocks and be prepared to adjust the strategy if necessary. This will allow maximizing results, as well as optimizing the use of available resources.
“With proper planning, entrepreneurs can take advantage of Black Friday opportunities without compromising the financial health of their business. The secret is to maintain a balance between increased sales and financial sustainability, ensuring that promotions do not become a risk to the company’s cash flow.”, reiterates Lamounier.
