Black Friday: 48% of microentrepreneurs choose PIX as their favorite method for transactions

Black Friday, which occurs on November 29, is considered one of the best dates for Brazilian trade. In 2024, sales are expected to reach R$8 billion, with an average ticket of R$738, according to ABComm. In this scenario, PIX stands out as the favorite payment method of 48% of the individual microentrepreneurs of the country, according to a survey of Sebrae. The strong growth of the tool reflects its practicality and popularity, especially in times of large volume of transactions.

The survey also reveals that 97% of entrepreneurs accept Pix as a form of payment. Part of the adherence is due to the immediacy promoted by technology. Unlike traditional methods, which can take hours or days to finalize a transaction, the mechanism causes money to enter the seller's account with just one click, allowing a more efficient cash flow.

"During Black Friday, PIX stands out as a nimble, paperless payment option, allowing consumers to make their purchases quickly and securely. For entrepreneurs, this means a more fluid payment experience, with instant transactions that help reduce wait time and increase customer satisfaction”, says Joao Fraga, CEO of fintech Paag.

In addition, the means of payment narrows the link between the commercial sector and financial institutions. The connection allows banks to assess the credit limit and the risk of customers, facilitating access to the quote. Before, the process was hampered by the absence of accurate information about the financial reality of individual microentrepreneurs.

The use of PIX also offers a significant reduction in fees, compared to card machines, which charge high rates. The advantage is provided by the exclusion of flags and acquirers, companies that bridge the gap between the card issuing bank and the merchant. This factor allows greater flexibility to the merchant to invest in operations and generate discounts to attract customers.

"Many financial transaction processes, such as TEDs and DOCs, have become obsolete with the creation of the PIX. The tool has brought greater agility and cost reduction for individuals and companies. The simple integration into the system, with QR Codes and payment tools, has revolutionized the commercial scenario in Brazil”, complements Fraga.

The survey “Expectation for Black Friday 2024”, conducted by Rede Milionaria, pointed out that 83% of retailers are optimistic about sales this year.In addition to attracting new customers and adopting a more competitive image in the market, the date represents an opportunity for entrepreneurs to close the year with significant growth from the increase in marketing volume.

With this in mind, the financial educator and director of Multimarcas Consortios selected four tips for the entrepreneur to take advantage of Black Friday strategically, without compromising the financial health of his business:

Stay tuned for their prices and discounts: make sure that the discounts offered do not negatively affect the profit margin of your business. A smart strategy is to offer progressive discounts, promotional packages or gifts that add value to the product without harming its original price.

Empower your team: the team must be well prepared to serve customers quickly and effectively. Good service can be decisive to turn a sale into loyalty.

Efficiently manages your inventory: the demand for products during Black Friday can be unpredictable. Therefore, it is essential that the entrepreneur maintain a balanced inventory. It is important to avoid both excesses and the lack of products, as both can negatively impact the business. It is valid to analyze the sales history of previous editions or other commemorative dates to predict the demand of products, avoiding excessive purchases and ensuring an adequate inventory margin for the most popular items. This helps to avoid loss of sales and also reduces the costs with stopped products.

Monitor results and adjust actions: track the performance of your actions and be prepared to adjust the strategy if necessary. This will allow you to maximize the results, as well as optimize the use of available resources.

“With proper planning, the entrepreneur can take advantage of Black Friday opportunities without compromising the financial health of his business.The secret is to maintain the balance between increased sales and financial sustainability, ensuring that promotions do not become a risk to the cash flow of the company”, reiterates Lamounier.