Black Friday 2025: 5 Tips to Increase Sales

Black Friday, scheduled for November 28, is one of the most important dates for retail.To take advantage of high demand, planning is needed: offering a safe, fast and efficient shopping experience can be the differential to win over the consumer.

According to a survey conducted by Gauge & W3Haus, from Stefanini Group, the expectation for 2025 is a growth of 16.5% in revenues compared to the previous year, reaching R$13.6 billion. Besides, uh nine out of ten consumers show intent to buy on the next Black Friday. among the main factors that influence this decision are: discounts over 50%, free shipping, fast delivery and flexible payment options, free shipping, elements that stand out as the great attractions to engage the public.

To help shopkeepers prepare, Maira Nogueira, Customer Satisfaction Superintendent of Getnet, Santander Group's global means of payment fintech, lists five practical strategies:

• Anticipate communication about Black Friday: To increase your brand visibility, invest in targeted campaigns that deliver relevant messages to each customer profile, at the right time and with offers that really arouse interest.To put this strategy into practice, bet on targeted communication, strategic content on social networks and other actions that connect your brand to the consumer intelligently and effectively.
   
• Prepare your e-commerce for peak access: Check that the site is optimized, responsive and performing well on mobile devices, since most of the access happens via smartphones. Security should also be a priority: use anti-fraud tools and monitor transactions in real time to protect both customer data and the integrity of the operation.
   
• Diversify means of payment: Offer various options for the completion of the purchase. Credit and debit cards, digital wallets and Pix are already expected by consumers. The payment link is also an agile and efficient solution for online sales via WhatsApp, Instagram, Facebook or email.
   
• Integrated service is differential: By bringing orders, payments and inventory control together in a single platform, you can avoid operational errors, such as duplicate charges or lack of products. This integration also contributes to the reduction of queues and streamlines service, since all stages of the process are performed faster and more efficiently.
   
• Bet on efficient logistics: When freight is calculated in real time, the consumer has more transparency about costs and delivery times, which contributes to faster and safer purchase decisions.In addition, offering express delivery options can be decisive for those who need the product urgently, adding value to the service.

“A Black Friday is a great opportunity, but also a challenge for retail. The consumer is more demanding and seeks convenience, security and agility throughout the purchase journey. Therefore, it is essential that retailers anticipate, diversify the means of payment, invest in technology and ensure a frictionless experience. Who plans and offers complete solutions comes out ahead”, adds Maira.