Black Friday 2024: Exclusive data shows how brands can maximize results with real-time consumer insights

A Winnin, a platform that uses proprietary AI to map cultural trends based on internet video consumption, reveals data about audience behavior during Black Friday 2024. With over 600,000 mapped niches and real-time analyses, the platform provides essential insights for brands and companies to align their marketing strategies with the most relevant interests of the audience.

Key Insights on Black Friday 2024, according to a survey by Winnin:

1. Beauty and Cosmetics lead engagement:The beauty and cosmetics category was the most engaged, with over 1 million interactions in videos, followed by food and restaurants (600k) and clothing and fashion (500k). These categories, traditional for Black Friday, continue to be the favorites among consumers seeking exclusive deals.

1. Most watched videos:Videos related to beauty and cosmetics were the most viewed, with 13.5 million views. Next, foods and restaurants received 9 million and 5.5 million views respectively, followed by sweets and desserts, highlighting the appeal of gastronomy during the discount season.

1. Technology:Following the trends of previous years, the technology sector, with a focus on computers and electronics, continues to attract the attention of millions of consumers with 2.8 million views. Additionally, areas such as action and adventure games, as well as entrepreneurship, also had significant performance, with 300k and 200k engagements, respectively.

These numbers not only confirm consumption trends but also offer a unique opportunity for brands to adjust their strategies. Winnin offers an in-depth view of which products and categories generate the most interest in real time, mapping consumer behavior and the culture of the population. This enables a more assertive and effective approach, allowing companies to monitor categories and adjust their campaigns in real time to optimize results.

Furthermore, the ability to understand users’ consumption habits in detail allows for more effective personalization, ensuring targeted, engaging and relevant communication.