Black Friday 2024: Criteo records a 9% increase in online transactions and a 4% increase in average spending by Brazilians

Confirming the positive forecasts for national retail sales on Black Friday 2024, Criteo, the media commerce company, registered a significant growth in the volume of transactions in Brazilian e-commerce over the past few weeks, in comparison with the performance observed in the same period of the previous year. 

According to Criteo's data, largest independent ad tech in the worldtotal national e-commerce sales this Black Friday exceeded 9%the volume of transactions observed in the seasonality of 2023. Alreadythe average spending of Brazilian consumers was 4% higherin this 2024 sales season compared to the same period last year

The results of this year's Black Friday indicate a strong end-of-year sales season, with consumers showing great enthusiasm in spending, even after weeks of early offers. This increase in interest in the event, in a broader sales environment, signals valuable opportunities for brands and retailers to drive year-end growth, affirms Tiago Cardoso, Managing Director for Latam at Criteo

"By maintaining momentum with personalized and omnichannel messages" – be online, furniture, on social media or in person –, they can find consumers wherever they are shopping. With the increase in investments in AI, we can expect retailers and brands to leverage AI-driven strategies to optimize campaigns, maximize engagement and turn this holiday season interest into lasting customer loyalty.”, concludes

The increase occurred in several product verticals analyzed by Criteo, that maintained a strong percentage increase of 3 digits that had already been observed in the previous season.The values refer to online organic sales made at more than 400 Brazilian retailers, considering all devices

Percentage increase in unit sales, Brazil. Baseline: Average from October 1 to 28 of each year