Black Friday 2024: Criteo records a 9% increase in online transactions and a 4% increase in average spending by Brazilians

Confirming the positive forecasts for the national retail sector for Black Friday 2024, Criteo, the commerce media company, recorded a significant increase in the volume of transactions in Brazilian e-commerce over the past few weeks, compared to the performance observed in the same period last year.

According to data from Criteo, the largest independent ad tech in the world,total national e-commerce sales this Black Friday exceeded 9%the transaction volume observed in the seasonality of 2023 Alreadythe average spending of Brazilian consumers was 4% higherin this 2024 bidding season compared to the same period last year.

“This year’s Black Friday results point to a strong holiday sales season, with consumers showing great enthusiasm for spending even after weeks of early deals. This increased interest in the event, amid a broader sales environment, signals valuable opportunities for brands and retailers to drive holiday growth,” said Tiago Cardoso, Managing Director for Latam at Criteo.

“By maintaining momentum with personalized, omnichannel messaging – whether online, mobile, social or in person – they can meet consumers wherever they are shopping. With increased investment in AI, we can expect retailers and brands to leverage AI-driven strategies to optimize campaigns, maximize engagement and turn that holiday interest into lasting customer loyalty.”

The increase occurred across various product verticals analyzed by Criteo, which maintained a strong three-digit percentage rise that had already been observed in the previous season.The values refer to online organic sales made at over 400 Brazilian retailers, considering all devices.

Percentage increase in unit sales, Brazil. Baseline: Average from October 1 to 28 of each year.