Bitso Business – Bitso's B2B unit that provides infrastructure for efficient and transparent cross-border payments – launched today, during the Stablecoin Conference 2025, its new report, ' Landscape in Latin America,' covering the first half of 2025. The study, based on a behavioral analysis of a sample of more than 1,300 Bitso Business customers, is an extension of the already benchmark Crypto Panorama in Latin America report. The new analysis reveals exponential growth in the adoption and use of stablecoins by companies across the region.
The company also unveiled a new brand identity during the conference, reflecting how Bitso Business has evolved over the past three years, becoming a trusted payment infrastructure partner for more than 1,900 institutions.
Stablecoins are rapidly becoming one of the most transformative tools in global finance. According to the Bank for International Settlements (BIS), stablecoins surpassed $230 billion in market value by 2025, compared to around $20 billion in 2020. Daily trading volumes consistently place stablecoins among the most traded digital assets, with USDT and USDC together accounting for over 70% of all global crypto activity (CoinGecko, 2025). As businesses and individuals seek faster, cheaper, and borderless payment alternatives, stablecoins are bridging the gap between traditional finance and digital assets.
"In Latin America, we're not just observing this transformation, we're leading it. Thousands of companies already trust Bitso Business' infrastructure for cross-border payments and stablecoin- , which enable global businesses to pay and receive instantly in local currencies, with efficiency, transparency, and regulatory coverage," said Daniel Vogel, CEO and co-founder of Bitso. "And that's why we dedicate time to listening to our customers, understanding how they're using stablecoins and for what purposes."
Key highlights from the Latin America Stablecoins Overview report for the first half of 2025:
- Exponential growth in institutional adoption
- The share of stablecoins in the total volume transacted by Bitso Business more than doubled between the second half of 2024 and the first half of 2025.
- Companies are increasingly integrating stablecoins into treasury, foreign exchange, and payments operations, reinforcing their role as a trusted instrument for cross-border finance.
- Penetration in different sectors
- Adoption expands beyond traders and remittance companies to traditional payment services and money transfers.
- Featured sectors: 68% growth among PSPs (Payment Service Providers) and 5.3-fold increase in the gaming sector.
- Stablecoins enable global companies to expand their businesses more efficiently into emerging markets by offering regulated access to hard currency without the need for US residency or tax identification
. - New use cases beyond shipping
- While remittances remain a key driver, new use cases are gaining prominence: exchange, treasury, and arbitrage accounted for 45% of Bitso Business' stablecoin
- B2B payments also maintained consistent growth compared to the first half of 2024.
- Consistent growth across the region
- Mexico continues to lead the way, increasing its share of stablecoin from 45% in the first half of 2024 to 47% in the first half of 2025.
- Brazil increased its participation, with an increase of 2 pp in the annual comparison (1st half of 2024 – 1st half of 2025).
- Colombia also grew 2 pp in the first half of 2025 compared to the same period of the previous year.
- Argentina saw a 1 pp increase in the annual comparison (1st half of 2024 – 1st half of 2025).
- Other countries in the region are still in the early stages of adoption, but are experiencing steady growth as more industries explore stablecoin- beyond remittances.
Bitso Business: Entering a New Era
Daniel Vogel also announced Bitso Business' new identity on the first day of the Stablecoin Conference 2025. The rebranding replaces the unit's traditional green with a fresh shade of blue, symbolizing the company's consolidation as a strategic player in institutional payments infrastructure.
"When we launched Bitso in 2014, crypto was still experimental. Today, Bitso Business is a payment infrastructure partner for over 1,900 institutions, helping them send, receive, and convert local currencies through the blockchain—faster, cheaper, and fully compliant," said Vogel. "This new identity reflects the journey we've taken and the future we're building together for businesses in Latin America and beyond."
With over a decade of experience in the region, Bitso continues to lead the movement to make crypto useful, driving both institutional and retail financial access through innovation, trust, and regulatory alignment.
MXNB Hackathon Winners:
At the Stablecoin Conference 2025, Juno—a Bitso company—announced the winners of the MXNB Hackathon, a global online challenge to reshape the future of finance. The prizes, promoted in collaboration between Bitso Business, Arbitrum, QED Investors, and Portal, were awarded following a four-week marathon aimed at creating the next generation of payment and DeFi solutions with the Mexican peso-pegged stablecoin.
The winners by category are:
Payments: Kustodia, Mexico: Kustodia is an escrow automation layer built on banking rails like SPEI. It allows anyone to set programmable payment conditions without the need for lawyers or escrow accounts. Funds are released only when the conditions are met, adding trust and accountability to everyday transactions.
DeFi: RoomFi, from Mexico and Bolivia: RoomFi tokenizes and optimizes rental contracts using Arbitrum. It transforms deposits and advance rent payments into yield-generating pools and creates tenant reputation credentials via NFTs. With native integration with SPEI, it connects traditional payments to decentralized finance.
Open Arbitrum: ZamnaSec Protocol, from Mexico: ZamnaSec is an AI-powered on-chain firewall for smart contracts. It blocks malicious transactions before attacks occur, ensuring that only secure transactions are executed and recorded on the blockchain.
