Beleza na Web, a beauty platform, announced the exclusive sale of Elizavecca to its portfolio, on the Beleza na Web website, starting June 16. Worldwide renowned for its innovative products and iconic packaging, the South Korean brand that went viral on social media arrives in Brazil with its most successful mask: the CER-100. The launch reinforces the platform's commitment to being a pioneer by offering high-potential global brands to Brazilian consumers.
Known for combining innovation, high performance, and a fun touch in its products, Elizavecca is an international reference in skincare and haircare. With a modern and accessible positioning, the brand appeals to both those seeking visible results from the first application and those who value sensory experience and authenticity in their beauty routine.
The arrival of the brand also accompanies the growing interest of Brazilian consumers in Korean-origin products. A survey conducted by Ecglobal, specializing in consumer insights with 957 people, revealed that 40% of Brazilians have already purchased Korean cosmetics, and 60% stated they are willing to pay more for products from this origin, motivated by the strong influence of K-dramas and K-pop on the local culture.
Bringing Elizavecca exclusively to Beleza na Web's e-commerce is another step in our strategy of curating international brands that are phenomena among consumers. The mask is designed to meet the growing demand for effective hair products with a unique identity, explains Maria Isabel Miranda, executive director of Beleza na Web.
