The live commerce revolution has just arrived in Brazil with TikTok Shop. A Base, a global platform for integration and automation for e-commerce, announces full integration with TikTok's new live commerce feature for all Brazilian clients.from today onwards.
This means that all the necessary features to manage your store or sales via TikTok Shop are already centralized and automated on the Base platform, including complete management of ads, orders, inventories, reports, and much more.
"Live commerce is a major trend for omnichannel strategies in the coming years, and the early integration of Base with TikTok Shop demonstrates that the priority is to always stay one step ahead for our customers," explains LATAM operations head Luciano Basile, who has been leading Base's growth in the country since 2023. "Social media has become the main point of contact between brands and their customers, and selling where their attention is, at the moment they want to make a purchase, is the experience that will make a difference in their journey," he concludes.
Since the feature's launch in September 2023, TikTok Shop has already surpassed 15 million active sellers worldwide. And the proposal is simple: combine viral content with a direct shopping experience — without leaving the app.
TikTok Shop is already operating in the regions of Europe, Asia, North America, and Mexico, markets where Base is also present with integration. Numbers show that the expectation is that TikTok Shop will generate aroundR$ 39 billion by 2028, representing a significant share of the national e-commerce and consolidating itself among the main marketplaces in the market.
How does TikTok Shop work
TikTok Shop is a set of features for brands, content creators, and merchants to sell their products directly from the feed and live streams on the social network, and they can even create customized store pages.
More than a marketing channel, TikTok Shop will create unique opportunities for sellers through the Base platform and for affiliates, who are content creators promoting products in exchange for commissions.
In other words, TikTok created an ecosystem where sellers, brands, and influencers work together to drive sales to over one billion active accounts through:
- Videos in the feed with the shopping link
- Lives with integrated shopping cart
- Your store's custom page
- Go to the "Shop" tab directly on your profile
- Campaigns with influencers promoting your sales
And, to be a seller on TikTok Shop, it's very simple: just register directly on the TikTok app or via theTikTok Seller Centerand integrate with the account in the Base that, in addition to TikTok Shop, offers another 1,300 marketplace integrations and management tools to boost online sales. Learn more by accessing theregistration page.
