Innovating the financial market, to Magic, fintech founded by Luiz Ramalho (CEO), is transforming the way we conduct banking transactions by operating exclusively via WhatsApp. Using artificial intelligence, Magie offers a practical and safe solution, ideal for those who make multiple daily payments or prefer to avoid accessing the main bank for security reasons. Through simple text commands, audio or image, it is possible to schedule, consult and pay bills, eliminating the complexities of traditional banking apps
Check out the full interview with Luiz Ramalho, CEO and founder of Magie
- Why did they decide to create a bank within WhatsApp
WhatsApp is an app used by 200 million Brazilians. It seemed natural to be where our user already spends most of their time, even more after we managed to find a safe way to do this with the new features of the platform that allow the use of a password for transactions, for example
- What are the benefits of using Magie compared to other digital banks
Using Magie and using a bank is the difference between having a planner or having a personal assistant. You can simply give instructions, she understands and executes for you, as if it were a person. Understand audio, photos, everything within your own WhatsApp
- What measures does Magie take to protect the privacy and data of users and how does it ensure the security of transactions made through WhatsApp
How we use a Payment Institution infrastructure, regulated by the BC, we have the same level of security and privacy as banks. We also use new features of WhatsApp itself to make transactions only with a password. Furthermore, having a Magie ensures that you as a user do not need to open your banking app to make a quick pix on the street, giving more security for your money
- How Magie plans to evolve and add new features in the future
Let's go deeper into both the functionalities of virtual assistants and the functionalities of Open Finance, allowing your Magie to become increasingly intelligent and useful, getting to know you deeply and helping you save time and money
