A Bagy, LWSA's online store platform, announces the launch of a new cashback tool that allows merchants to offer refund programs to their customers. This strategic initiative aims not only to increase sales but also to promote repeat purchases, strengthening the competitiveness of online entrepreneurs. With this solution, which will be made available free of charge according to the plan contracted by the retailer on the platform, entrepreneurs can configure the program according to their specific needs, establishing enrollment rules and personalized reimbursement percentages for each purchase.
Pedro Fonseca, CMO at Bagy, highlights the advantages of the new tool: “As e-commerce matures, it is essential that retailers not only attract new customers, but also encourage repeat purchases. Cashback offers an additional sales appeal, benefiting both retailers, who increase their business opportunities, and customers, who save on their purchases. We are excited about the launch of cashback and believe it will be a great boost for our retailers.”
Additionally, merchants have the option to offer a fixed percentage of cashback, such as 10% on all purchases, or a variable percentage, adjusted according to the order value range. Finally, it is possible to customize the credit release day, the expiration period, and the product categories covered by the program, providing a more attractive and dynamic shopping experience for consumers.
