Ultimately, what stimulates your creativity the most in the work environment today? A recent survey questioned hundreds of professionals across Brazil and discovered the answer:at least for nearly 70% of respondents, the autonomy to test new ideas— more important for creative work than challenging goals, as well as investment in training and various courses.
The finding is from Conquer Business School, a business school that, in recent weeks, asked Brazilians from all regionsthey would share details of their creative lives, among the factors that most stimulate them professionally, the most common obstacles to exercising their own creativity, and the impacts of the skill in question on their self-esteem.
For most respondents, obstacles such as a rigid culture and excessive demands only tend to weaken creative work itself.independence in companies (69%), a collaboration with colleagues (58%)and theaccess to appropriate technologies (55%), on the other hand, they would be the main keys to more creativity in daily life — whether leading large projects or performing operational tasks.
Main findings:
- 74% of the professionals surveyed feel creative at work currently;
- 83% of them also recognize the positive impacts of AI on their own creativity;
- Autonomy (69%) and collaboration (58%) are what most stimulate them to be creatively professional;
- The main barriers to more creative work today are mental fatigue and exhaustion (45%).
Mental fatigue, the number one villain of creativity
In general, something that the experiences of the interviewees by Conquer only confirm is thehow positively creativity tends to reflect on professional motivation— with impacts on a person's perception of themselves, their work projects, and the company they are part of.
This is because, while studies like the ReportState of Creativethey already identified thatThe exploration of creative potential increases productivity in companies by 78%., the business school survey actually discovered how the interviewees feel when they are able to use their creativity professionally. For most of them, in fact, the effects are always encouraging, ranging from perceivingmore motivated and engaged (59%), productive(49%) andproud of his activities (34%).
Even though, today, 74% of respondents frequently acknowledge exercising such competence in the workplace,obstacles to a more creative journeyThere don't seem to be any shortages in the companies. When questioned, for example,certain digital distractions, such as Instagram and WhatsApp(29%), aabsence of tools(23%) and therigid organizational culture(17%) appeared among the most common obstacles, alongside the worst of problems:the constant feeling of mental fatigue or exhaustion (45%).
In a context in which theArtificial Intelligencesgenerative they are being increasingly exploited in companies; on the other hand, for most Brazilians,your use has also become more space for creatingwhile 42% of them shared feeling stimulated by so manyideas and references, for 41%, the gain has been theautomation of simple tasks, which would allow more free time for creating.
For a more creative work — and life
Now, if what is abundant in offices from North to South are factors that hinder a more creative routine, on the other hand,What would most incentivize you in the corporate environment according to Brazilians?As a company focused on the professional development of people, this was one of the doubts shared by Conquer with the interviewees — who selected the aspects that most stimulate their creativity at work today.
Between access to different tools, more free time to create, and challenging goals, what most tends to contribute to creative doing is theautonomy to test new ideas, cited by 69% of respondents.
Not just her, by the way: proving the importance of investing in people, as well as the role of teamwork, thecollaboration and idea exchange with colleagues(58%) and theaccess to appropriate technologies and tools(55%) also appeared in the respondents' answers, alongside morefree time to think (48%).
At a time when so many tasks are automated within companies, investing in employees' creativity (whether through training, tools, or organizational culture adjustments) means betting on a differentiator with lasting results for various teams and businesses, says Juliana Alencar, Marketing Director at Conquer. Creative teams tend to be more strategic, collaborative, and attentive to market developments, qualities that are increasingly in demand today. Everyone benefits.
Methodology
To understand the relationship of Brazilian professionals with creativity, in recent weeks, 500 adults (over 18 years old) living in all regions and connected to the internet were interviewed. The confidence level was 95%, and the margin of error was 3.3 percentage points.
Overall, the respondents had access to a total of 5 questions, which explored what most stimulates them creatively, certain obstacles, and the impacts of AI on creativity itself. The organization of the responses enabled the creation of different rankings, in which you can see the percentage of each option indicated by the interviewees.
