WhatsApp Automation Recovers One-Third of Sales Lost Due to Cart Abandonment

Full Carts, Few Sales. In the e-commerce world, filling the cart does not necessarily mean completing the purchase. According to E-commerce Radar, over 80% of purchases initiated online are not finalized. This is a figure that haunts digital retailers and reveals a bottleneck that remains underexplored. We are talking about checkout abandonment, more commonly known as “cart abandonment.”.

But what leads a consumer to abandon a purchase? The research points to three main culprits: unexpected additional costs, uncompetitive delivery times, and bureaucratic payment processes. The result is a high number of forgotten carts and lost revenue.

However, a change is beginning to turn this game around. More and more companies are using WhatsApp as a strategic sales recovery channel, supported by automation solutions that transform how they converse with customers.

The experience of a client in the e-commerce sector illustrates the impact. “By adopting conversational marketing solutions for intelligent customer service via WhatsApp, the company achieved a 27% conversion rate in just four weeks, exceeding expectations,” said Luan Mileski, Head of Product and Business at Irrah Tech from Paraná, the developer of Dispara Aí, an automation platform that assists in managing and personalizing customer service, creating sales campaigns, and recovering abandoned carts.

Another use case from Dispara Aí shows an even greater increase: 32% of sales recovered compared to the same period without automation. A third company highlighted that, in addition to selling more, it managed to improve customer service and offer predictable results.

“It's a solution that enhances real-time communication between companies and customers, combining intelligent automation, advanced personalization, and rigorous measurement of results,” explains Mileski.

According to the expert, in e-commerce, every second counts. A consumer who abandons a cart today could, within minutes, be buying from a competitor. “A hot lead that is not attended to quickly can go cold. With intelligent flows, automated triggers, and personalized messages, it's possible to respond at the right time, nurture leads, and accelerate closing, even with lean teams,” observes Luan Mileski.

This is where automated WhatsApp flows come in, ensuring instant responses and keeping customer interest alive. The tool allows scheduling welcome messages, triggering follow-ups at the exact right moment, and segmenting offers according to each lead's profile and behavior. “With technology, hot leads don't go cold, opportunities aren't lost, and the team can focus on what truly requires human attention,” reinforces the executive.

Beyond cart recovery, automation helps balance two opposing demands: personalization and scale. The technology also enables small teams to operate like large operations, maintaining human support for more complex interactions and using automated intelligence for everything else.

According to Luan, this becomes even more strategic during critical periods for e-commerce: “During dates like Black Friday and the end-of-year holidays, WhatsApp automation is essential for increasing revenue, reducing abandonment, and improving the online shopping experience.”

The results are already translating to scale. Today, Dispara Aí processes over 16 million messages per month, is present in 15 countries, and has a user base of 650,000.

In the end, the logic is singular: the faster and more personalized the service, the smaller the distance between a full cart and a completed order.