If someone had said a few years ago that WhatsApp would become the main sales channel for Brazilian companies, many would say it was an exaggeration. But the numbers for 2024 leave no doubt: with 169 million users in the country, according to Statista, the app is no longer just for chatting — it has become a tool for marketing, customer service, relationship, and conversion — and has become the main communication channel between brands and consumers.
The phenomenon grew so much that specialized platforms emerged to turn WhatsApp into a highly automated business environment. This is the case of Dispara Aí, a tool created by IRRAH TECH to connect companies and consumers in a scalable way, but without losing the human touch.
"We don't want to robotize the relationship. The goal is to automate what is repetitive and allow humans to focus on what really matters: delighting, selling, and solving," explains Luan Mileski, head of product and business at IRRAH TECH, a technology group specialized in solutions for the retail sector that operates in over 70 countries.
The platform allows brands to create customized automation flows, such as welcome messages, automatic reminders, smart promotions, and active post-sale — all integrated with tools like ChatGPT, RD Station, Google Calendar, Hotmart, and others.
It works like this: a pizzeria, for example, can identify when the customer placed their last order and, weeks later, send a promotional coupon based on that history. An online course can alert the student who did not complete the module, offering support with AI. And an e-commerce can run targeted campaigns based on location or purchasing behavior, all within WhatsApp.
"Imagine ordering a pizza on a Friday night, and two months later, you receive a heartfelt message from the same restaurant: 'Hi, how are you? It's been 60 days since you ordered that calabresa pizza with catupiry crust. How about repeating the order with a 10% discount?' This interaction with the consumer is more than necessary," he explains.
If you are a clothing store, you can target customers who purchased 30 days ago with suggestions for new items. If it is a clinic, it can confirm appointments and send pre-consultation instructions, without human intervention, but with a conversation that appears to have been handwritten.
"Dispara Aí was created to solve this bottleneck: how to serve thousands of people quickly without becoming a cold assembly line. The answer lies in intelligent automation, which understands the context and maintains proximity," emphasizes Mileski.
In an environment where the consumer demands immediate response, personalization, and fluidity, platforms like this become prominent. According to the study "WhatsApp Business Messaging Trends" (2024), 81% of Brazilians prefer to communicate with brands via WhatsApp, and 61% have already made a purchase through the app.
What was once improvisation is now strategy. Automation on WhatsApp is not just convenience — it has become a matter of competitiveness. After all, those who respond first sell first. And those who anticipate the customer build loyalty, he concludes.
