The delivery market is experiencing one of the most accelerated moments in its history — and those leading the transformation also need to evolve. In this context, ATW Delivery Brands, the largest dark kitchen holding company in the country, announces its new identity: starting in May, it will be called Tastefy.
The name change represents more than a visual or verbal update. It is a strategic market positioning step, designed to strengthen the connection with the increasingly demanding, digital, and experience-seeking young audience, interested in complete, practical, and authentic gastronomic experiences.
Currently, the holding operates nearly a thousand digital restaurants, with 180 physical kitchens spread across Brazil, and projects a revenue of R$220 million in 2025. Behind these numbers is an innovative model: each unit operates with all brands simultaneously, optimizing structure, increasing profitability, and offering a wide variety of menus to consumers at a single point of operation.
In the network's portfolio, there are 15 private labels, covering everything from Japanese and Italian cuisine to traditional country food and Brazilian snacks — a complete ecosystem that caters to different profiles and occasions. This gastronomic diversity, combined with optimized processes, technology, and logistics intelligence, makes the holding one of the most robust and scalable business models in the out-of-home dining sector.
"The change symbolizes our current essence: a young, connected company with a thirst for innovation and a deep understanding of new consumption habits," says Victor Abreu, CEO of the holding. "More than delivering food, we deliver experiences. And we want that to be clear right from the brand's name."
Tastefy is born and already establishes itself as a trend: a delivery service that goes beyond the plate — transforming the way Brazilians consume, undertake, and build the future of food.
