The job market has been undergoing a transformation in various areas. While Brazil discusses the future of the human workday, technology is providing alternatives to optimize people's performance in the workplace.
Technology already exists for companies to maintain active digital customer service without interruption, time off or vacations, offering an experience to modern consumers, who do not have the time or patience to wait for a response from a professional who is on vacation.
"Artificial intelligence will enable people to work less. Certainly, some jobs will cease to exist, those related to repetitive routines, but other more analytical roles will surely emerge," evaluates Marcus Ferreira, founder of the Goiás-based startup Acelérion Innovation Hub.A recent Goldman Sachs study projects that the rise of AI could directly impact around 300 million jobs worldwide.
He gives the example of virtual collaborators created by his startup, focused on sales or scheduling business meetings, which are already operating throughout the country and are reducing the need for constant hiring and training of labor.
A startup has established itself as one of the most promising in Brazil by developing AI-based solutions to optimize customer service with a focus on sales or scheduling meetings or business visits.
Focus on creativity
Despite concerns about the level of jobs that may be lost in the coming years, AI specialist Loryane Lanne, partner and CEO of Acelérion, believes that technology is emerging to help people become less exhausted in their repetitive operational tasks. "Humans were made to be creative. AI is there precisely to handle repetitive processes and to prevent people, workers, from becoming mentally exhausted, which can lead to burnout or some form of depression from doing something that is not so enjoyable," he says.
The specialist highlights that even AIs need an expert to guide them, which is reflected in the growing need for increasingly specialized professionals prepared for the evolving job market. "In the case of customer service, AI needs an excellent salesperson by its side, observing human behavior and improving its service so that it is also excellent in its role. This salesperson will increasingly master their area and will no longer tire as much with repetitive processes and responses, focusing on what is truly important," he states.
Two fewer employees
Renato Soriani Vieira, owner of LR Imóveis in São Paulo, started using Corretora.AI about two months ago and describes the tool as a true "sales secretary." Among its functions, it highlights lead qualification and appointment scheduling, which allowed the company to eliminate the need for two employees who previously performed these tasks.
“With Corretora.AI, we have already managed to serve 413 clients continuously, 24 hours a day, and I am very close to closing sales thanks to fast and assertive scheduling,” shares Renato.
Digital technology enthusiast, Renato did not hesitate to adopt AI in his company and sees innovation as essential to scaling his business. "Zero labor lawsuits and more agility in services," he summarizes.
According to Renato, Corretora.AI allowed for a better distribution of human resources, leaving the team free to focus on more strategic aspects of sales and customer relationships.
24-hour service with humanization and agility
Pabline Mello Nogueira, owner of SOU Real Estate in Florianópolis, also reports significant progress since the implementation of Corretora.AI. After two months of use, the AI is responsible for the initial customer service, filtering information and scheduling visits before forwarding them to the responsible broker.
“The service is fast and 24 hours a day, but without seeming like a robot. Acelérion’s AI gave us freedom and personalization that was previously only possible with a full team,” says Pabline.
She also emphasizes the importance of innovation for survival in the market. "Innovation is 100% essential for our growth. Customers are increasingly seeking speed and efficiency, and technology allows us to offer exactly that," says Pabline.
In addition to increasing the number of appointments and centralizing information, the tool also standardizes service, allowing SOU Imobiliária to serve a greater number of customers without compromising the quality of service.
