After announcing a Series C fundraising of R$820 million, theBasic, a reference in financial technology for SMEs, brought together over 2,000 people at the second edition of Asaas Connect, held this Thursday (10) at the Transamerica Expo Center in São Paulo. The event, which connects innovation, finance, and entrepreneurship, highlighted the new partnership with Mastercard, a global company in the payments sector, and new features for the fintech's portfolio of solutions.
With the aim of enhancing the experience of millions of small and medium-sized businesses, the new Asaas Mastercard was unveiled firsthand during the event by the fintech's president, Piero Contezini, and CEO, Diego Contezini. The Asaas Mastercard card is multi-purpose, offering debit and credit functions with a pre-approved limit. With a planned launch for the first half of 2025, the new Asaas card will provide access to the Mastercard Surpreenda program, which offers exclusive deals and purchase protection, as well as the ability to withdraw cash and make purchases anywhere in Brazil and around the world. All these benefits of the card will have no annual or monthly fees and will be available to all Asaas customers.
"This practical and secure solution integrates our services and replaces products monopolized by traditional banks. With the Asaas Mastercard card, we are not only making entrepreneurs' daily lives easier but also tackling one of the biggest challenges in Brazilian entrepreneurship: cash flow," explains Piero Contezini, president and co-founder of Asaas. Until the first half of 2025, we plan to expand this offering and bring more innovations to our portfolio.
Fabiana Fernandes, Vice President of Digital Partnerships at Mastercard, highlighted that the collaboration between Asaas and Mastercard aims to support Brazilian entrepreneurs. "Our mission is to connect and promote an inclusive digital economy. To run a business, regardless of its size, secure tools are necessary. In addition to the benefits of a Mastercard, cardholders will also benefit from Mastercard Surpreenda Empresas," says Fabiana. This program offers amenities that help entrepreneurs optimize their operations by redeeming discounts and benefits with points accumulated on business cards.
Those interested in the new Asaas Mastercard can gain early access by signing up for the waitlist. Developed in partnership with Pismo and Valid, the card will initially be offered to Asaas clients and those who register through the link: https://materiais.asaas.com/cartao-asaas-mastercard.
New features
In addition to the card, Asaas announced the integration with Nexinvoice, acquired by the fintech in the first half of this year. Aimed at small and medium-sized enterprises (SMEs), this new branch of Nexinvoice automates invoice receipt and bill payments.
Already in the testing phase, this new product will allow customers to manage water, energy, and telecommunications bills more efficiently, reducing manual work. The invoices will be automatically sent for payment to the Asaas account, with alerts about unpaid, overdue, and paid invoices.
Another renowned editionThis year's edition of Asaas Connect, which has been held since last year, featured over 40 prominent speakers, including journalist Mari Palma, geophysicist and YouTuber Sérgio Sacani, businesswoman Rachel Maia, and was concluded by lawyer and journalist Gabriela Prioli. With three stages dedicated to lectures, success stories, and interactive debates, the event provided a conducive environment for networking among CEOs, CFOs, CTOs, and entrepreneurs.
