The global delivery market is expected to reach $1.89 trillion by 2029, with an average annual growth of 7.83%. In this promising scenario, Brazil already accounts for 1.51% of the global revenue, according to Statista data — a significant share considering the country's size and the rapid growth of app consumption.
During holiday periods, delivery demand skyrockets, requiring heightened attention from the entire ecosystem: restaurants, markets, logistics operators, and of course, the delivery apps themselves. During these times, deadlines become tighter and customer expectations soar, comments Vinícius do Valle, Marketing Coordinator at Gaudium, a company specializing in technology for mobility and delivery.
Therefore, preparing strategically for these occasions is essential — it not only helps ensure smooth operation but also turns the moment into a real opportunity for growth and customer loyalty. With that in mind, the executive shared some tips on how to get organized. Check it out
1. Demand forecast and operation scale
The first step is to look at the data. How was the performance of the platform or operation in previous years? Which categories sold the most? Based on these surveys, it is possible to predict access peaks, adjust the platform's capacity, and reinforce the number of partner delivery people, kitchens, or inventories. Anticipating is the key word.
2. Technology and automation as the basis of efficiency
For delivery, speed and accuracy are essential — especially on special occasions. Technology is the greatest ally in this scenario. Automatic routing systems, real-time inventory integration, and monitoring dashboards help keep everything under control, even with high volumes. Investing in technological infrastructure is no longer optional.
3. Whimsy in the customer experience
The order is not just a meal or a gift — it is a demonstration of affection. Therefore, the customer experience must be handled with utmost care. This includes everything from a functional and intuitive app to on-time delivery, with careful packaging and personalized messages.
4. Proactive support and agile support channels
During peak demand, errors may occur. But the way they are resolved makes all the difference. Have a team prepared to respond quickly and, if possible, use bots and automations to speed up simple processes. Consumer confidence depends on responsiveness.
Seasonal dates are a real test of fire for the delivery sector. It has also become a showcase: a time when apps demonstrate the ability to scale, deliver quality, and delight the consumer. "With planning, technology, and a focus on the customer, it is possible to turn this peak in demand into real growth — and good reasons for the customer to return all year round," concludes Valle.
