Arquivei, a platform that manages tax documents for over 140,000 companies in Brazil, announced a significant transformation today. In partnership with the agency FutureBrand, the company has undergone a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of operations, now including innovative financial services.
Qive's new identity marks the company's entry into offering accounts payable solutions, using tax documents as a foundation for developing new financial services in the B2B market. "Simplification is a core value for us and aligns with our purpose of making tax management, which is complex for most people, simple, immediate, and intuitive," said Gabriela Garcia, Head of Marketing at Qive.
Garcia highlighted that Qive offers a unique value proposition in the market, capturing all of a company's tax documents to organize financial processes without any compliance gaps. This unique feature positions Qive as a comprehensive financial management platform.
The rebranding was developed by the agency FutureBrand and included a complete transformation of the company's visual elements. "With such a descriptive name and a common visual identity in the category, the main challenge was to convey that the company is more than just a bill management platform, but rather a financial management platform," explained Lucas Machado, partner and director of FutureBrand São Paulo. The new name, Qive, and the visual identity were designed to expand the brand's potential, with a vibrant color palette that includes orange and black, replacing the previous blue.
The brand's central symbol is now the letter Q, representing quality and innovation, and the new sans-serif typeface was chosen to convey modernity and dynamism. "We don't experience pauses or obstacles. Papers sitting idle, emails stored, notes lost: everything at Qive finds a flow," Garcia added.
To strengthen its market repositioning, Qive will invest in three months of humorous campaigns, featuring influencers, across channels such as YouTube, LinkedIn, Meta, social media, and out-of-home media. The main objective is to reach new audiences in the financial sector, from analysts to managers, and business owners of all sizes.
