I filed Restructure as Qive and Expands Acting for the Financial Market

Arquivei, a platform that manages tax documents for more than 140 thousand companies in Brazil, today announced a significant transformation. In partnership with the agency FutureBrand, the company has undergone a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of operation, now including innovative financial services.

Qive's new identity marks the company's entry into the offering of accounts payable solutions, using tax documents as a basis for developing new financial services in the B2B market.“Simplify is an important value for us and corresponds to our purpose of making tax management, which is complex for most people, simple, immediate and intuitive”, said Gabriela Garcia, Head of Marketing at Qive.

Garcia pointed out that Qive offers a unique value delivery in the market, capturing all corporate tax documents to organize financial processes without any compliance gap. This differential positions Qive as a complete financial management platform.

The rebranding was developed by the agency FutureBrand and included a complete transformation of the visual elements of the company. “With such a descriptive name and a common visual identity in the category, the main challenge was to express that the company is more than managing notes, but rather a platform for financial management”, explained Lucas Machado, partner and director of FutureBrand Sao Paulo.The new name, Qive, and visual identity were designed to expand the brand's potential, with a vibrant color palette that includes orange and black, replacing the old blue.

The central symbol of the brand is now the letter Q, representing quality and innovation, and the new sans-serif typography was chosen to convey modernity and dynamism.“We do not live the pause or the obstacle.Stopped paper, saved email, lost note: everything in Qive finds a” flow, added Garcia.

To strengthen market repositioning, Qive will invest for three months in humorous campaigns, with the participation of influencers, on channels such as YouTube, LinkedIn, Meta, social networks and OOH media. The main objective is to reach new audiences in the financial area, from analysts to managers, and business owners of all sizes.