Arezzo one of the leading fashion retailers in Brazil, improved its logistics operations and customer experience by implementing Intelipost 's Smart Freight , a leader in freight and delivery management. This resulted in an almost 20% increase in freight conversion rates, an average reduction of two days in delivery times, and a positive impact on customer satisfaction.
Before implementing this feature, Arezzo faced challenges in its freight auction process, which prioritized only the lowest cost, without considering cases where a small additional investment could guarantee a significantly better delivery time.
“In January 2025, this strategy impacted 12,000 orders, reducing the average delivery time by two days and, in some cases, by up to seven days, with an average investment of only R$0.66 per order. We absorbed this cost to guarantee a superior delivery experience, maintaining our excellent SLA and improving our NPS,” comments Pedro Abreu, Web Logistics Coordinator at Arezzo .
Arezzo's Distribution Center is located in Cariacica (ES) and serves different consumer profiles. The limitations of the previous model impacted both sales conversion and customer experience.
“The complexity of the country's logistics network demands careful consideration of freight options, which doesn't always mean that the lowest price is the best decision. The Smart Freight quote fills this gap, as we have a database built over more than 10 years in the market. Therefore, the analysis of this information always presents the most efficient and cost-effective delivery alternative,” comments Ross Saario, CEO of Intelipost.
Given the impressive results of the Smart Freight Quotation system, Arezzo is also exploring new strategies in partnership with Intelipost to further optimize the offering of reduced delivery times, balancing investments and expanding access to faster deliveries.
