A Arezzo, one of the biggest references in fashion retail in Brazil, improved its logistics operation and customer experience through the implementation of quotation of Smart Freight fromIntelliPost, leader in freight and delivery management The action resulted in nearly a 20% increase in freight conversion, an average reduction of two days in delivery times, and a positive impact on customer satisfaction.
Before implementing the feature, Arezzo faced challenges in the freight auction process, which prioritized only the lowest cost, without considering cases where a small additional investment could guarantee a significantly better delivery time.
In January 2025, this strategy impacted 12,000 orders, reducing the average delivery time by two days and, in some cases, up to seven days with an average investment of only R$0.66 per order. We assume this cost to ensure a superior delivery experience, maintaining our excellent SLA and improving our NPS, commentsPedro Abreu, Web Logistics Coordinator at Arezzo.
Arezzo's Distribution Center is located in Cariacica (ES) and serves different consumer profiles. The limitation of the previous model affected both sales conversion and the customer experience.
"The complexity of the logistics network in the country requires careful consideration of shipping options, which does not always mean that the lowest cost is the best decision. The Smart Freight quotation addresses this bottleneck, as we have a database built over more than 10 years in the market. Thus, analyzing this information always presents the most efficient delivery option with the best cost-benefit," he comments.Ross Saario, CEO of Intelipost.
Given the impressive results of the Intelligent Freight Quotation, Arezzo is also exploring new strategies in partnership with Intelipost to further optimize the offering of shorter delivery times, balancing investments and expanding access to faster deliveries.
