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Mobile betting: 98.7% of access to bets in Brazil are mobile

E-Commerce Uptate
By E-Commerce Uptate

The Brazilian bets for cellphone and almost exclusively by him. Traffic data for May 2025, raised by the Legal Bet, show that 98,7% of the accesses to legalized betting sites in the country happened via mobile devices, while only 1.3% came from computers.

This habit gains even more strength with the recent release of the official betting apps in the stores of the Google and Apple, facilitating direct and continuous access to the platforms.

In May, the authorized betting sites accumulated 2.12 Billion visits in Brazil with almost all this movement starting from mobile phones.

Altogether, they were 173 Million unique devices per month, which in practice represents a range equivalent to about 80% of the Brazilian population exposed to some bet.

Most of the accesses happen directly, with the user actively seeking a bookmaker.

However, a considerable slice also stems from banner clicks or pop-ups that automatically pop up while browsing the internet.

Increases engagement of the Brazilian with bets

Even if part of the public of bets in Brazil access these platforms indirectly, when opening advertisements in browsers, for example, the engagement is expressive.

Traffic data shows that on average, more than 2 billion visits spend up to 14 Minutes of navigation per access, with 77% of users exploring content beyond the homepage.

This engagement recorded in may is higher than the last record of the historical series.In February, the average engagement of the brazilian with legal betting sites was 13 Minutes.

From browser to app store

The new Google policy, adopted in June, allows companies with authorization from the Ministry of Finance to publish their applications in the Play Store ' SOMETHING unprecedented until then. Among the first available applications are Betane, Betnational, Bet Wins, Superbet Betting, Superbet Casino, Bet7K, Panda King and the RDP (King of Pitaco).

In the App Store, the King of Pitaco it is also already accessible, and other carriers are awaiting approval.

The move marks a turning point in the sector, which seeks to provide faster, safer and integrated experiences to the mobile behavior of the brazilian bettor.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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