After the opening of three physical stores in São Paulo, Enjoei, leading platform for buying and selling circular fashion in Brazil, takes an important step to grow in retail: the brand will now expand its business model through franchises
With the plan to open 300 units in the next three years, Enjoei will prioritize the search for franchisees in the São Paulo regions, Rio de Janeiro and Belo Horizonte, but the brand is open to good opportunities in other locations, with an initial focus on cities with more than 300 thousand inhabitants
The goal is to bring the second-hand circular fashion market to physical retail with the look of Enjoei: organized, with unique pieces and guaranteed quality. "Enjoei has been one of the major agents of transformation regarding the consumption of used items in Brazil, and we are convinced that this habit will only advance". the world needs me to move forward, it is a matter of civility.”, says Ana Luiza McLaren, founder
The initiative to bring the second-hand market to physical stores reflects Enjoei's vision that there is still much to be explored in the retail universe. With research revealing that the offline second-hand market is four times larger than the digital one and is expected to generate R$ 58 billion in Brazil by 2027, the brand sees a great opportunity for growth. Globally, the used clothing market is expected to reach US$ 350 billion by 2028 and represent 10% of the global fashion market by 2025
Franchisee profile
The brand is looking for franchisees with retail experience who are aligned with the vision of circular fashion. The Enjoei franchise, just as it already happens on the online platform, offers customers the opportunity to acquire renowned brands at affordable prices, contributing to giving a new destination to pieces that are no longer used, promoting more conscious consumption
The Enjoei franchisee will be responsible for acquiring the inventory directly from people interested in selling their used items. The triage, that lasts about 45 minutes, will be carried out by a qualified professional from the store.
Enjoei's exclusive operational intelligence
The initial stock to open the franchise will be approximately 4 thousand pieces, with exclusive software assisting in the pricing of goods. Created and developed by Enjoei, the system is based on previous sales data on the online platform. Agile and intuitive, the software is constantly updated.
In this way, the company combines the expertise accumulated over 15 years of buying and selling circular fashion in the digital environment with the flexibility and personalization of each franchise in the physical environment.
Franchisee support
Enjoei offers extensive support to franchisees, including
- Exclusive digital pricing system
- Management systems and operating manuals
- Help in choosing a commercial location
- Monitoring the implementation of the unit
- Training for franchisees and teams
- Support in marketing actions and field consultancy
- Business intelligence tools and refresher training
The initial investment to open a franchise of Enjoei starts at R$ 650 thousand
