StartNewsApliCap and Vakinha enhance social responsibility by using monthly raffles for sponsors...

ApliCap and Vakinha enhance social responsibility using monthly sweepstakes for campaign sponsors and donors

The merger of ApliCap Capitalização with the leading crowdfunding platform, Vakinha, marks a new era in online donation culture in Brazil. With its "Vakinha Premiada" initiative launched in 2022, people have more reasons to participate in social causes with monthly raffles as prize incentives, rather than just causes in which they get socially involved. The partnership strengthened the donation culture to benefit both donors and campaign creators.

As a reference point, the Vakinha platform is known for publishing various causes that require funding, such as healthcare treatments, education, social aid for animals, and even emergency personal social assistance. With this collaboration, there will be increased motivation to help, as both donors and campaign creators have the opportunity to win prizes.

“Our partnership with ApliCap comes with the creation of Vakinha Premiada, an initiative that not only encourages solidarity, but also recognizes and rewards those who engage in this journey. This way, we are able to expand the reach of the campaigns and encourage even more people to contribute to important causes”, highlights Luiz Felipe Gheller, CEO of Vakinha.

To ensure transparency and security in the draws, ApliCap takes care of everything, from establishing the rules to prize payments. They are in compliance with SUSEP (Superintendence of Private Insurance), which adds even more credibility to the process.

“We advise our partners on the best capitalization solutions available. When they approached us to develop the collaboration, we understood that the Incentive Modality would be the most appropriate and would attract the expected results”, explains Diego Zugno, Director of ApliCap.

For companies aiming to attract new clients, retain existing ones, and strengthen their brand through giveaways, the Incentive Modality has been a very effective strategy. This was the feature that, in the case of Vakinha, gave the platform a differential, increasing user engagement and the social impact of the collections.

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